2015 was the biggest campaign for Game of Rhones yet. A little under 2500 joined us in five cities and two countries in an all out vinous celebration of the grape varieties of the Rhone Valley.
Since the campaign ended in Auckland (our first event in NZ), we’ve been compiling some stats from the event and share here for your interest.
Other points to note: SHAW & SMITH Shiraz was the overall People’s Choice winner taking out top position in 3 out of 5 cities (Well done team). We also had over 70 wine brands involved resulting in over 200 different wines on tasting.
Whilst this is generally an internal report, I think there is a a lot of data here worth sharing, especially in terms of sales and social media reach. Geeky, perhaps, but interesting.
Let us know what you think.