WELCOME TO YOUR EXHIBITOR BIBLE!
Welcome to your “Source of Truth” for the upcoming Pinot Palooza events in Sydney, Brisbane and Melbourne!
Here you’ll find all that you need to know about participating in the festival including deadlines, product registration, logistic information, compliance, floor plans and general information.
Yes, there is a lot here and much to digest so this year, we’re working on breaking it up into more bite size pieces and whilst here you’ll find all the general information, you’ll also find links to each citie’s “Bible” as each has its own unique and subtle differences.
We’ve done this with the aim to not overwhelm you, but allow you to focus on one event at a time.
We highly recommend bookmarking this page so you can easily find it to refer back to.
SOME THINGS TO NOTE – >>>
This is for INTERNAL USE ONLY so please don’t share publicly.
Below if a step by step guide, as to what we need from you to help on the day.
The sooner we get this information from you the better, it means we can all focus on delivering an awesome event experience for all!
WHAT'S IN HERE
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REVEL Team Contact Details
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Festival Dates, Details & Locations
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Marketing & Promotion Info.
inc Producer Palooza, Promotional Images, People’s Choice -
Logistics and Stock Delivery
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Sales On The Day
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Sales and Tasting Stock Estimates
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Product Registration
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Staffing
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Event Set Up // Run Sheet
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Deadlines
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The Fine Print
WHAT'S IN THE CITY BIBLES
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Event and Venue Details
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Food and Beverage Compliance
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Bump In + Out Requirements
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Floor Plan
CONTACT INFORMATION
TEAM REVEL
We’re a small team hell bent on making your event experience just the bloody best.
Whilst many of the answers are help within this bible, we know some things can come up and you need clarification so do get in touch.
However, the best way for us to help you is to ensure registrations, forms and other such items we need are delivered by the deadlines. As you can no doubt imagine, with up to 90 vendors per city, that is a lot to manage.
As Dan likes to say, “No one has a monopoly on busy” so let’s all work together, be patient and kind and make this experience the best its been.
THE BEST WAY TO STAY IN TOUCH IS VIA producer@revel.global
WHO ARE WE?
DAN SIMS // Head of REVEL – dan@revel.global
You know this guy and know what he’s like! If you ask him a question, he’s just going to handball to us anyway so just use the producer@revel.global email. When he does work, he’s the creative / ideas guy and manages marketing or whatever that is. We doubt he’ll even see this note! 🤣
JESS AUDAS // Production Manager
Jess runs the ship, coordinates the venue, builds of the festival site, manages the staffing, drives the forklift and consistently tells Dan to stop being annoying. Come festival day, if you blink you’ll miss her as she never stops moving.
AMELIA ADAMS // Event and Admin Co-ordinator
Amelia will be the one chasing you for product rego, forms, compliance, RSAs, social media images and all such things. Be nice to her as she’s Dan’s favourite
STEPHANIE PATNIOTIS // Logistics and Compliance
Steph is the one ensuring your stock gets to where it needs to be. We’re not sure how she manages this with so many wineries and cities (our brains aren’t wired that way) but she loves it almost as much as she loves a spreadsheet. She runs operations come festival day.
FESTIVAL DETAILS, DATES & LOCATION
WHAT IS PINOT PALOOZA?
THE SHORT VERSION
In essence, Pinot Palooza is a trade day style wine festival all about celebrating our favourite grape variety, Pinot Noir.
Now in it’s 12th year, it’s evolved from the ‘pinot party’ of old to now, a slightly more mature ‘Pop Up Cellar Door’.
Yes, we’re still young at heart (and have a heck of a lot of fun doing this) but with the session based approach, it allows us to not only better manage the crowds (and enthusiasms) but it encourages greater interactions between you and our audience which, in turn, converts to more transactions.
TICKETING INFO
TICKET PRICE & INCLUSIONS
$55 + Booking Fee
Tickets include ALL wine tastes (no tokens – we hate them), a proper stemmed, REVEL wine glass, custom tote bag (which can hold 3 bottles / encourages sales) and access to all talks throughout.
PRODUCER TICKETS
We have no doubt you’d love to invite some VIPs to join you on the day.
As a result, we’re offering you 4 complimentary tickets to share with either wine trade, VIPs or the like.
We will send you a unique promo code for you to claim directly.
PROMOTIONAL DISCOUNTS FOR YOUR AUDIENCE
In addition, we’ll send you a special promo code to share with you audience offering 20% discount on tickets.
Please only use this via your EDM and NOT on socials as if you all do it, it will lose potency and that special touch.
Again, you’ll receive a unique promo code via email shortly
MARKETING & PROMOTION
We know the more you talk about the fact you’re at the festival, the more sought after you after you are on the day.
So to help you share the social love, we’ve set up a folder with a HEAP of assets that you can share online.
The main things you’ll find via the link below are.
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TICKET’S ON SALE tiles
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LINE UPS for all cities
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BANNERS you can use for EDMs
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LOGOS and colours we use for our brand
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IMAGES of all the legends who join us from previous years .
SEND US SOME FUN PICS!
We love talking about you being with us as well so please send us images of you having fun in teh vineyard, being in the winery or just being a general legend.
However, DO NOT send us boring PR shots of you raising a glass to the light, standing over a barrel, pondering the future potential of the wine. OR, generic vineyard pics. Whilst we might be able to tell the different between a vineyard in the Yarra Valley to Gippsland to Adelaide Hills, most punters can’t.
Sure, there are a few very recognisable sites across the globe but we’d prefer to focus on the people.
SEND THEM TO: producer@revel.global
PRODUCER PALOOZA
SEPTEMBER 17th
KIWI WINE MAKERS: 12pm NZT
AUSTRALIAN MAKERS: 1pm AEST
This 1 hour webinar is a chance for you and your Pinot Palooza Team to start really get to know what the event is and how to best prepare to make the most of your festival experience
Yes, we know there are a few event veterans with us, but each year there are little nuances and compliance / logistic updates that are easier explained in person.
We’ll also run through what to expect on the day, how to prepare and talk some fun stuff as well.
An email invitation will go out shortly with details but the links are below:
NEW ZEALAND: 12pm NZT
Join Zoom Meeting
https://us02web.zoom.us/j/81429062731
Meeting ID: 814 2906 2731
AUSTRALIA: 1pm AEST
Join Zoom Meeting
https://us02web.zoom.us/j/81289737631
Meeting ID: 812 8973 7631
Find your local number: https://us02web.zoom.us/u/keog7IoM8U
This is well worth taking the time to tune in.
PEOPLES CHOICE
Getting feedback directly from attendees as to their favourites on the day is critical.
In previous years, we’ve asked attendees to vote for their favourite cheese on the day via roaming iPads but from 2022, we have gone fully digital with our own web based app.
Guests can not only ‘star’ their favourite producers, but ‘like’ each of the chesses they preferred as well as email themselves their ‘hit list’ afterwards.
This will be key especially for the People’s Choice Component as we want everyone there on the day to vote for their favourite!
But how will they get the app on their phone?
Easy. It will be via a QR code that will be placed at each stand (let them know to vote for you at each sale) and communicated to them prior.
YOU’LL FIND IT ALL HERE!
LOGISTICS AND STOCK DELIVERY
ALL Producers are required to advise us of your stock delivery plans. Even if you plan to self deliver your stock during the producer access times.
SUBMIT YOUR STOCK PLANS HERE
Delivery Options
The following options are available for stock delivery for EACH Event:
Note: This is for 3rd Party Courier Deliveries ONLY.
Producers are not permitted to self deliver during this time.
a) Thursday: 2pm – 5pm
b) Friday: 10am – 1pm
2: Deliver to LOCAL Warehouse
Delivery Deadlines and Fees will apply
3: Deliver to an Interstate Warehouse
Delivery Deadlines and Fees will apply
NOTE:
– Address and Labels will be provided on completion of the logistics form
– No deliveries will be accepted without the approve Delivery Label & a unique Pallet ID
4: Producer Managed Delivery / BYO to Venue
Note: This options is for during the times when producers have access to the venue only.
i.e.: Friday from 2pm. Saturday from 10am for restock.
SUBMIT YOUR STOCK PLAN HERE
SALES ON THE DAY
To participate in our events, all sales must go through our Square Terminals.
This enables us to get a very clear picture of what is happening on the event floor and better prepare you for future festivals.
All funds are transferred to your nominated account the Friday following the event as a Recipient Created Tax Invoice (RCTI).
You will also receive remittance in addition to your sales summary reports, item sales summary totals as well as per session. In total about 5 reports per event.
As you can image, we’ll be processing a lot of reports and while we know you’re eager to see how you went, please be patient. We assure you, this is our priority post event day.
This will be emailed to you via accounts@revel.global so please check your junk/spam email folders for the RCTI.
BUSINESS REGISTRATION DETAILS
Obviously this is pretty important and why this is part of your general registration for the event and already done. If bank details change please notify us via email.
REGISTER YOUR BUSINESS DETAILS HERE
SQUARE TERMINALS
We own the Square Terminals for all REVEL events for it not only makes it a streamlined attendee experience, but it allows us all to gain a better understanding of what is happening on event days.
They are easy to use, fully integrated systems where you can customise the screens to your requirements.
These terminals will already be loaded with your item list from your product registration.
If there are any changes to your line up or menus please contact Amelia to update your product registration prior to event day.
On event day, we will provide you with a SQUARE TERMINAL that will have all your cheese/food/drinks pre loaded and ready to go. You can then set up ‘fast keys’ to make service faster.
Once you have registered your products via the link below, if you require any changes please do so via email to producer@revel.global
PRODUCT REGISTRATION
ALL THINGS DRINKABLE: WINE & DRINKS REGISTRATION
These are the items which will be added to your square terminal and available for sale.
You can include Festival Packs, Merchandise and anything else you want to sell, but please be very clear which products do and don’t have GST in your items.
REGISTER YOUR PRODUCTS HERE!
To make life easier, we have provided a template for you to download in order to submit your menu and prices. Which you can download HERE
Sales For Consumption Onsite:
Available by the glass or bottle
Takeaway / Packaged Liquor:
Sales of packaged liquor for consumption offsite (takeaway) allowed.
Ideally these should be unchilled and are not to be opened in the venue.
Note:
If patrons wish to take a bottle they havent finsihed home they need to have a seal on it (screw cap or cork)
ALL THINGS EDIBLE: CHEESE & ACCOMPANIMENTS REGISTRATION
These are the items which will be added to your square terminal and available for sale.
You can include other products like Festival Packs, Eskies or Merch you want to sell
REGISTER YOUR PRODUCTS HERE!
To make life easier, we have provided a template for you to download in order to submit the pricing and necessary information HERE.
SALES AND TASTING STOCK ESTIMATES
Understanding what volume of tasting stock to bring is always a challenge and understandably varies significantly between producers; however the information provided can be used as a guide and is based on historical data, averages and sales projections.
We appreciate that it’s a juggle between ensuring you don’t run out vs not having excess stock to send back. Where possible it might be helpful to see if there’s options to consolidate stock shipment and help reduce costs, this might also allow for a contingency of stock / top up after Sydney (noting that there is 5 weeks between Sydney and Brisbane event, and 6 weeks between Sydney and Melbourne).
The estimates are based on:
a) An average bottle RRP of $40
b) Total Sales Quantities
i.e. – If you are showcasing 2 wines, then you’d allocate between those 2 in whatever split you like – 50/50 or 70/30 etc
c) Tastings
Poured at a max of 15ml per person
c) Use of Slow Pourers
We encourage you to purchase SLOW POURERS
SYDNEY
Sales Stock: 10 Cases (of 12)
Tasting Stock: 1 – 1.5 Cases (of 12)
BRISBANE
Sales Stock: 10 Cases (of 12)
Tasting Stock: 1 – 1.5 Cases (of 12)
MELBOURNE
Sales Stock: 11 Cases (of 12)
Tasting Stock: 1.5 – 2 Cases (of 12)
IMPORTANT
Please ensure you have enough tasting stock for EVERY session. We want to ensure those that have purchased tickets for Saturday night get the same experience as those who came on Friday.
We recommend dividing your tasting stock over the 3 sessions.
STAFFING
MORE PEOPLE = MORE SALES
Simply put, the more staff you have, the more people you’ll see and the more sales opportunities you have.
We’re not just saying this, we have the sales data to back it up and is why we recommend a maximum of 3 wines (or cheese) as it allows you to manage your lines faster and see more people.
For wineries, we recommend a minimum of two staff per stand as it means you have one ouring, telling the story and then one to manage sales.
But remember, we need to ensure each staff member has a relevant RSA certificate for the state in which they’re in and we need a copy.
In some cities, we’ll need you to “pre-register” your team and or fill in a quick induction. But refer to the individual city bibles for more information.
SIDEKICKER
If you require some extra staff on the day, our friends at Sidekicker are here to help! They have plenty of staff ranging in skills from wine knowledge to customer service and promotions. They also have all the RSA requirements covered if needed!
We use this service for all our events and can’t recommend it enough.
You are welcome to create your own ads and be able to select the candidate.
Alternatively if you would like us to do the hiring when we bulk hire for on the ground staff we can do so, if you complete this Staff Request Form.
These charges will be deducted from you commissions and noted on your RCTIs
STAND SET UP & INCLUSIONS
WINERY SET UP
Wineries will be allocated approximately 2.5 square metres of space, and be provided with: 1 x Pallet Bar (1.0m H x 2.4m W x 0.6m D) for their stand &
a coreflute flag and flag pole style with your Winery Name.
In addition:
- Spittoon on the floor near your stand
- Black bucket to hold any ice you may require (for Pinot Noir Rose or Sparkling)
- Reminder: You must advise us if you need ice
- Access to cool room to keep Rose or Sparkling cold (Note: You must advise us if you need coolroom space allocated)
- 2 x wine glasses for use (HOLD ONTO THEM!)
- Access to a shared trestle table, to be used as a charging station for your square terminals.
You need to bring all other equipment and branding you need, such as collateral, order forms, banners etc.
Any branding needs to be freestanding (i.e. pull up banners) and is not to be fixed to venue walls.
You are required to ensure any banners and signs are weighted appropriately.
Please be considerate of the producers both next to and behind you.
If you require additional styling, please talk to us as we can get you in contact with our local stylists and hire companies to assist.
DRINKS / ACCOMPANIMENT / "SIDE HUSTLES"
We offer you two options as part of your participation.
OPTION #1: Standard
This set up includes the below with no additional costs outside of your commissions
- 2 x pallet bars
- Flag poles for menu and *your logo* sign
- 2 x custom printed corflute panels
- 3m x 3m space
- Acceptance of your delivery and forklift of stock to your stand (or loading into cool rooms)
- Cool Room access if required
- Power to your stand
OPTION #2: High Impact
This set up includes the below with additional costs for upright fridge, frame for your banner, printing of the banner, delivery, power and installation.
- 2 x pallet bars
- Flag poles for menu and *your logo* sign
- 2 x custom printed corflute panels
- 3m x 3m space
- Acceptance of your delivery and forklift of stock to your stand (or loading into cool rooms)
- Cool Room access if required
- Power to your stand
- Upright two door fridge: includes delivery, installation & power FEES APPLY
- Customer Vinyl Banner: included the frame, printing of banner, delivery, installation FEES APPLY
ADDITIONAL FEES CHARGED FOR THE FOLLOWING
- Upright Two Door Fridge: $550 for MEL and $650 for SYD & BNE
- Custom Banner: $200 for first event, $100 for additional city
CUSTOM PRINTING:
We are happy to do this for you and include the cost in your stand fee as long as it is provided to us prior to deadlines and part of our bulk order. If outside of that deadline, fees will be charged.
Artwork needs to be provide in high resolution PDF file only (with bleed marks). Other formats will not be accepted.
Corflute Panels: 1170mmW x 1000mmH (design can be over two panels)
Menu: 400mmW x 700mmH
Producer Sign: 600mmW x 230mmH
Fridge Sign: 1100mmW x 250mmH
Vinyl Banner: 2400mmW x 1000mmH
CHEESE SET UP
We offer you the the same set up as our MOULD Cheese Festival set up.
However this is on a case by case basis depending upon how many staff you bring with you on event day.
Additional fees may apply depending upon infrastructure requirements. Please chat to the team to manage your requirements
STANDARD SET UP
This set up includes the below with no additional costs outside of your commissions
- 2 x pallet bars
- Flag poles for menu and *your logo* sign
- 2 x custom printed corflute panels, signage etc
- 3m x 3m space
- Power to your stand
- Use of half a deli fridge
- Cool Room space, acceptance of cold chain delivery and loading into cool rooms,
FOOD SET UP
We require you to bring in all of your relevant infrastructure and cooking equipment.
We can help acquire some furniture for you but fees may apply.
The space allocated for you stand depends on your required set up.
We cover the cost of power to your site as well as a technician on hand to assist your set up
RUN SHEET
Below is the standard run sheet of the festival itself including briefing times, chats, last pours and more.
For you Bump IN and OUT Schedule, please refer to the individual city bibles.
Each has its own unique nuances so please head there for more specific information.
Friday – EVENING SESSION
2:00pm: Producer Access
4.30pm: Producer briefing (COMPULSORY – Don’t be late)
5:00pm: Doors Open
6:00pm: Wine Chats: Session 1
6.45pm: Wine Chats: Session 2
7.30pm: Wine Chats: Session 3
8.45pm: Final Pours / Tastes. Take away sales only.
9pm: Event ends – Re-set Room!
Please note, no trolleys in the venue until all patrons have left the premises
Saturday – DAY & EVENING SESSIONS
Session 1
10:00am: Producer Access
10.30am: Producer Briefing (COMPULSORY – Don’t be late)
11.00am: Doors Open!
12:00pm: Wine Chats: Session 1
12.45pm: Wine Chats: Session 2
1.30pm: Wine Chats: Session 3
2.45pm: Final pours / Tastes. Take away sales only.
3.00 pm: End Of Session. Re-Set Room.
*Brief Break – Rest & Recoup!*
Session 2
3.50pm: Producer Briefing (inc Bump Out Plan)
4.00 pm: Doors Open! – Session 2
5:00pm: Wine Chats: Session 1
5.45pm: Wine Chats: Session 2
6.30pm: Wine Chats: Session 3
7.45pm: Final Pours / Tastes. Take away sales only.
8.00 pm: End of Session.
8.15pm: Bump Out Commences (when guests clear of venue!).
PLEASE NOTE:
The WINE CHAT SESSIONS will be hosted by Samantha Payne (Gourmet Traveller) in Sydney and Shanteh Wale (Wine Companion) in Brisbane & Melbourne.
You may be required to join them on stage but we’ll notify you ahead of time. These sessions are designed by them personally with all wines showed / discussed at their discretion.
HERE'S THE WRAP UP...
See below a list of links for ease!
Business Registration – Linked HERE
Logistics & Stock Delivery Plan – Linked HERE
Price List / Menu Templates
Wine and Drinks Products – Download HERE
Cheese and Accompaniments Products – Download HERE
Product Registration – Linked HERE
Staffing Request Form – Linked HERE
Social Media Assets – Download HERE
Deadlines!!
ALL STATES
Business Registration – MON 02 SEP
Custom Printing – MON 16 SEP
SYDNEY
Sydney Product Registration – MON 09 SEP
Sydney RSA – MON 16 SEP
Sydney Logistics Plan, Form Submission – MON 23 SEP
BRISBANE & MELBOURNE
Brisbane & Melbourne Product Registration – MON 07 OCT
Brisbane & Melbourne RSAs and Venue Induction – MON 28 OCT
Brisbane & Melbourne Logistics Plan, Form Submission – MON 04 NOV
NOW VISIT THE INDIVIDUAL CITY BIBLES FOR THE SPECIFICS!
AND FINALLY ...
When it comes to all things, we’re about fun first and facts second. We believe people want to learn about wine and food the same way in which they consume it; socially.
So on the day, have a heck of a lot of fun.
BE PRESENT!
We know events can be hectic in the lead up but when that curtain goes up, let’s give them a good show. They’re joining us cos they’re pumped to learn more, engage with you and build a direct connection to your brand.
And frankly, they don’t care if you’re and busy in the lead up to the event! 😂
What people want to know is…
- Who you are
- Why you’re there
- Why you love what you do
- What is special about your place / cheese… Tell them a story.
Because people connect to people!
We know they want to get to know you more.
SEE YOU ALL ON THE FIELD!
And if you have any questions at all, please contact us and we’ll get right back to you!
THE FINE PRINT
Or the not-so-fine – it’s big, bold, easy to read…
By registering to exhibit with us, you’re agreeing to these terms. It’s the stuff we promise, and the stuff we need you to promise, in how we work together and represent each other and the event.
Have a read HERE.