ALL THE INFORMATION YOU NEED IS HERE!
We’re on track for the biggest year EVER and we mean it! This year hitting the road and visiting
BRISBANE, SYDNEY, MELBOURNE and taking MOULD x PINOT PALOOZA to PERTH!
Below you’ll find further event details for the 2023 event campaign with not only audience demographics but sales data and more.
Not only that, but how we engage with our audience and our plans to truly enhance the experience. Plus, thanks to our MOULD Cheese Collective, we have a heap of new ways to engage with our audience.
On this webpage is all the information you need about participating in our event. Within has all the registration links, run sheets, bump in times, floor plans and more.
We’ll be updating this page regularly as more information comes to hand so it’s a good idea to BOOKMARK THIS PAGE so you can continually refer to it.
SOME THINGS TO NOTE – >>>
This is for INTERNAL USE ONLY so please don’t share publicly.
Aside is a numbered, step by step guide, as to what we need from you to help on the day.
The sooner we get this information from you the better, as then we can all focus on delivering an awesome event experience for all!
WHAT'S BELOW - >>>
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REVEL Contact deets
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Event Dates, Details & Locations
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Floor Plans
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Licensing & Compliance
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Sales on the Day
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Event Set Up, Run Sheet & Other Requirements
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People’s Choice
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Marketing & Promotion (SOCIAL MEDIA CHEAT SHEET) – COMING SOON!
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And Finally… The Fine Print
CONTACT INFORMATION
TEAM REVEL
EVENT PRODUCTION:
Jess Audas // +61 450 155 377
jess@revel.global
Alex Laviolette // +61 421 860 132
alex@revel.global
Head of REVEL
Dan Sims // + 61 411 857 901
dan@revel.global
EVENT DATES, DETAILS & LOCATION
PERTH
MOULD X Pinot Palooza
AUG 25 – 27
SESSION TIMES:
FRI: 5pm till 9pm
SAT: 11am till 3pm & 4pm till 8pm
SUN: 11am till 3pm
700 pax per session (2800 total)
VENUE:
Centenary Pavilion
Claremont Showgrounds
1 Graylands Rd Claremont WA 6010
TICKETS: $49 (+bf) and includes stemless REVEL glass, Mould + Mould Cheese Collective Esky and all tastes
LOADING BAR
For deliveries, enter via Gate 8 and inform them you’re there for our event. They will direct you to the Centenary Pavilion.
ACCOMODATION
RECOMMENDATIONS
Tribe Perth: This was a great discovery by us a few years back for Pinot Palooza. Small rooms, yes, but well appointed and comfortable plus, pretty cheap ($160 a night).
This is where we’ll be staying.
Simply email eva.rohtla@tribehotels.com.au noting you’re there for MOULD X Pinot Palooza!
SYDNEY
OCTOBER 6 & 7
SESSION TIMES:
FRI: 5pm till 9pm
SAT: 11am till 3pm & 4pm till 8pm
1100 pax per session (3300 total)
VENUE:
Carriageworks
245 Wilson St
Eveleigh NSW 2015
TICKETS: $65 (+bf) and includes stemless REVEL glass, Pinot Palooza Tote Bag and all wine tastes
PARKING:
There is limited street parking in the area.
ACCOMODATION
RECOMMENDATIONS
There are so many to choose from in Sydney but we normally stay in either AirBNBs at the Urban Newtown
BRISBANE
OCTOBER 13 – 15, 2023
SESSION TIMES:
FRI: 5pm till 9pm
SAT: 11am till 3pm & 4pm till 8pm
SUN: 12pm till 4pm
650 pax per session (2600 total)
VENUE:
John Reid Pavillion
RNA SHOWGROUNDS
Bowen Hills
TICKETS: $65 (+bf) and includes stemless REVEL glass, Pinot Palooza Tote Bag and all wine tastes
ACCOMODATION
RECOMMENDATIONS
Alpha Mosaic: We stay here every year. It’s above Happy Boy, Snack Man and Kid Curry. They’re offering a discount rates of $209 for Deluxe rooms and $259 for Executive Suites per night. To book simple email res.mos@alphahotels.com.au (or call on 07 3332 8888) mentioning Pinot Palooza // REVEL
Rydges: Literally opposite the venue is another close value option.
MELBOURNE
OCTOBER 20 – 21
SESSION TIMES:
FRI: 5pm till 9pm
SAT: 11am till 3pm & 4pm till 8pm
1300 pax per session (3600 total)
VENUE:
Royal Exhibition Building
9 Nicholson St
Carlton
TICKETS: $65 (+bf) and includes stemless REVEL glass, Pinot Palooza Tote Bag and all wine tastes
ACCOMODATION
RECOMMENDATION
Our friends at ZAGAME’S HOUSE are offering a 15% discount on the room rate when you book directly or via their website. You can claim it HERE
Located in Carlton, barely a five minute walk from the venue, this is an awesome hotel and somewhere the team has stayed previously (and a favourite of Dan’s In-Laws!).
FLOOR PLANS
The Lay of the Land
We will provide you with a full floor plan within the month of the event.
We’ve worked in all of the venues prior and based upon previous years experience, we prefer to set out the room by region and then alphabetical order. Of course, there are variations but that is our goal.
It is our experience (especially with our MOULD Cheese Festival) that having the beer next to spirits next to wine actually increases engagement and discovery with guests more likely to engage with more brands as a result.
PERTH
The Centenary Pavilion is a wonderful space with a rather EPIC entrance. Whilst out of PERTH central, there is a train line very close to the space making public transport a great option.
SYDNEY
Carriageworks is indeed our home here in Sydney. It’s a massive space that fills up quick.
Note, there are markets on opposite on the Saturday so do take plan for additional time when arriving
LOADING BAY MAP HERE:
Enter via Carriageworks Way and loading back is at the back of the building at the end of the car park. There is a ramp with a roller door. You will be able to drive vehicles into the venue for unloading and loading however no cars or trucks are to be parked inside the venue while the event is on.
We will work with your to coordinate a time for bump in taking into account your requirements
BRISBANE : JOHN REID PAVILLION
LOADING BAY:
The main entrance is the main loading area. Please note this is a small space so you will need to unload then find a park before setting up your stall. For larger cars/trucks that need more time to unload please get in touch and we will scheduled a time for you to enter the building.
Map is HERE
We will work with you to coordinate a time for bump in taking into account your requirements.
MELBOURNE
We return to our spiritual home, the Royal Exhibition Buildings. However, we aren’t taking the full space. Just the easter, northern nave and dome.
We’ll still be doing the sessions based format to better manage numbers. No, we aren’t returning to a moshpit!
LICENCING AND COMPLIANCE
YEP. Our favourite section (not).
Every city we exhibit in has different regulations surrounding tasting, consumption and sales at events. This is not only frustrating but time onerous. We share in your frustration and ask that you help us to ensure the process is as streamlined as possible. Below is a breakdown of requirements but in short, to avoid the paperwork, this is why all sales are under our Square Terminal to avoid temporary licences.
PERTH
As all sales are going through our Square account, and we are technically the vendor, there is no requirement to register via streetrader. Phew!
If you are selling any alcohol then you will need to submit RSA’s for anyone that is pouring at your stand.
SYDNEY
All the food licensing is covered under our Liquor Licence so there is no permits for your to get.
If you are selling any alcohol then you will need to submit RSA’s for anyone that is pouring at your stand.
BRISBANE
As all sales are going through our Square account, and we are technically the vendor, there is no requirement to register for a temporary licence. However, we are ‘buying’ out the licence from the RNA Showgrounds so compliance with RSA is critical
If you are selling any alcohol then you will need to submit RSA’s with the NATIONALLY ACCREDITED symbol on it.
Also … you need to do the below 👇🏻
RNA INDUCTION
We need you to please complete this very quick RNA induction course.
It will take barely 10 mins and is very simple but the venue requires EVERYONE to do it.
To support safe work practices at the RNA, all event organisers and associated crew members are required to complete the RNA Events Induction via our online learning management system (LMS).
Please follow the instructions below:
- Click here: RNA Learning Management System
- Create your account (this is a new LMS so all users must create a new account)
- Select the option “I’m organising or working at an RNA event (not Ekka)” to join the RNA Events cohort
- Open and complete the assigned induction course (approx. 10-15 minutes to complete)
- Download your completion certificate email to alex@revel.global
MELBOURNE
As all sales are going through our Square account, and we are technically the vendor, there is no requirement to register via streetrader. Phew!
If you are selling any alcohol then you will need to submit RSA’s for anyone that is pouring at your stand.
RSA
If you are serving alcohol, ALL staff MUST have a valid Responsible Service of Alcohol Certificate to pour wines. To make it easier, we recommend this online provider. Cheap and fast.
Follow THIS LINK to get your national RSA
NOTE
You MUST have the correct RSA certificate for the state you are pouring in.
- All ‘National RSA’ Certificate’s submitted
- SYDNEY: All ‘NSW RSA’ Certificates submitted
- Note. Victorian and or other state RSAs are permitted for single use events , when you do not permanently reside in NSW.
- MELBOURNE: All ‘VIC RSA’ Certificates submitted, or bridging ‘National RSA’ Certificates. If you hold a Nationally Accredited RSA, that is now valid for single use events in Victoria. Common sense has prevailed!
Once you have all RSA’s for ALL staff pouring at the event, submit them via the link below.
SUBMIT all RSA certifications for all staff 2 weeks prior to events.
For any questions about RSA’s or late additions, email alex@revel.global
CHEESE, DRINK & ACCOMPANIMENTS REGISTRATION, & STOCK QUANTITIES
WINE & BANK DETAILS REGISTRATION
This is key for not only do we use this information to add into our online tasting list, but use it for setting up the square terminal for you and more. So please take your time here and please adhere to the deadlines as on the day changes are challenging for our small team.
This also contains your bank details which we require for transfers post event.
Also, we recommend NO MORE THAN FIVE WINES
REGISTER YOUR WINES HERE!
DEADLINE:
September 13th
SALE STOCK
For set up, you will have plenty of time on each of the Friday’s prior to the first session to get your stand set up.
Please ensure you have enough tasting stock for EVERY session. We want to ensure those that have purchased tickets for Saturday night (or Sunday) get the same experience as those who came on Friday.
We recommend dividing your tasting stock over the 4 sessions.
For tasting stock:
– We recommend approx. 4-6 bottles per session
For selling stock:
– We recommend approx. 1 to 2 dozen per session
For more detailed insights check out the 2022 POST EVENT REPORT
For anyone new to the festival, if you are still unsure please drop Dan and email at dan@revel.global
CHEESE, DRINKS, FOOD AND OTHER REGISTRATIONS
We require you to register all your products prior to the event. We will email you an excel sheet for you to complete which we’ll use to set up your terminal.
This is a very important one so please note bundles and more so we can avoid doing this on event day.
However, we do need you to fill in the below.
BANK DETAILS
REGISTER YOUR BANK DETAILS HERE!
DEADLINE:
September 20th
LOGISTICS
We understand the logistics around getting your product and stock to the event can be quite challenging, and we try to support you and your deliveries as much as possible.
As bump in days are on a Friday, we request you deliver stock to the venue directly.
DO NOT DELIVERY PRIOR TO EVENT DAYS AS IT WILL BE REJECTED.
If you require consolidation of stock prior, please email stephanie@revel.global
Please note fees will be for any interstate transport of stock interstate.
Previously we have absorbed much of this cost but this year it is no longer feasible.
Any freight costs will be taken out as fees post event when we transfer you the event sales.
SALES ON THE DAY
We’re working with Square again for 2023. There are changes in the way in which we are working with Square, whereby all sales throughout the event will be run through REVEL’s Square account. This will make things easier for you, Square and us to be able to capture all the data we need in the quickest possible time. Rest assured, all sales made on each of the days, will be processed to you bank account the Wednesday or Thursday following the event.
On event day, we will provide you with a Square reader, logins and passwords.
If there are any changes to your line up or menus please contact us to update your product registration.
For those opting for a stand fee, there is 5% administration / processing fee which includes the square credit card commissions (1.9%) and terminal hire.
For those opting for the 20% on sales, the above charges are included in the commission rate.
SQUARE TERMINALS
We’re use the awesome Square Terminals for all REVEL events for it not only makes it a streamlined attendee experience, but it allows us all to gain a better understanding of what is happening on event days.
This, in turn, helps us better prepare you for any and all future events with us as we put together a details post event report, breaking down sales per category, identify trends etc which we will of course share with you.
All funds are transferred to your nominated account the Wednesday or Thursday following the event as a Recipient Created Tax Invoice (RCTI). You will also receive remittance as well as all sales reports (Summary noting commissions, item summary and sales per session).
What we need to do is:
1. REGISTER PRODUCTS VIA THE LINKS PROVIDE ABOVE
On event day, we will provide you with a SQUARE TERMINAL that will have all your drinks pre loaded and ready to go. You can then set up ‘fast keys’ to make service faster.
2. REGISTER YOUR BANK DETAILS
Obviously this is pretty important and why this is part of your general registration for the event. This is part of your wine registration (link 👆🏻). If bank details change please notify us via email.
EVENT SET UP, RUN SHEET & OTHER REQUIREMENTS
EVENT SET-UP
For this event, we will supply you with 1 x Pallet Bar (1.0m H x 2.4m W x 0.6m D) and approximately 2.5 square metres of space as well as basic signage on the pole next to it. .
We will also provide your stand with two wine glasses for you to use on the day.
HOLD ONTO THEM!
You need to bring with you all other equipment and branding you need, such as collateral, order forms, banners etc. Any branding needs to be freestanding (like pull up banners) rather than being affixed to venue walls.
If you require additional styling, please talk to us as we can get you in contact with our local stylists and hire companies to assist.
PALLET BAR
BUMP IN
The REVEL team will be on site bumping in the event from 7am on the Friday Morning of event weekend. If you require any extra time for bump in please contact us to we can arrange a suitable time.
Please refer to the RUN SHEET for the time window when the space will be available for exhibitor bump in.
BUMP OUT
All stock and/or additional styling must be bumped out the night of the final session and removed from the venue. Some exceptions are permitted but must be organised two weeks before the event and approved by the event team.
STAFFING
Simply put, the more staff you have, the more people you see and the more sales opportunities you have. We’re not just saying this, we have the sales data to back it up. There is no need to pre-register staff. Please just tell them to mention it at the entrance and, ideally, be there well before any session starts
You will need a minimum of two people behind the stand.
If you require some extra staff on the day, our friends at Sidekicker are here to help! They have plenty of staff ranging in skills from wine knowledge to customer service and promotions. They also have all the RSA requirements covered if needed!
We use this service for all our events and can’t recommend it enough.
RUN SHEET
Below is a basic run sheet for event day.
Please note the time of the briefing THIS IS COMPULSORY so please do not be late.
Please ensure you are fully set up before doors open. It isn’t a good look if you’re not and you’ll go into the naughty book. We’re serious!
Friday – EVENING SESSION
7:00am: Team REVEL Arrive
8:00am: Accepting deliveries
1:00pm: Food Folk Arrive
2:00pm: Wineries arrive to set up
4.30pm: Producer briefing (COMPULSORY – please don’t be late)
5pm: Doors Open
8.45pm: Final serves – cheeses/wine removed from tables
9pm: Event ends – Re-set Room!
Saturday – DAY & EVENING SESSIONS
8:00 am: TEAM REVEL Arrive
9:00 am: Cheese Makers Arrive
10.30 am: Producer Briefing (COMPULSORY – please don’t be late)
11.00 am: Session 1 – Doors Open!
2.45 pm: Final Serves – cheese removed from tables
3.00 pm: DAY SESSION ENDS – Re-set Room!
4.00 pm: Session 2 – Doors Open!
8.00 pm: SESSION ENDS – Re-set Room!
Sunday – DAY SESSION PERTH
10:30 am: Producer Briefing (COMPULSORY – please don’t be late)
11.00 am: Doors Open!
2.45 pm: Final Serves – cheese/wine removed from tables
3.00 pm: EVENT ENDS Bump Out
Sunday – DAY SESSION BRISBANE
11:30 am: Producer Briefing (COMPULSORY – please don’t be late)
12.00 pm: Doors Open!
3.45 pm: Final Serves – cheese/wine removed from tables
4.00 pm: EVENT ENDS Bump Out
PEOPLE's CHOICE, MARKETING & COMMS
PEOPLE’S CHOICE
Getting feedback directly from attendees as to their favourites on the day is critical.
In previous years, we’ve asked attendees to vote for their favourite wine on the day via roaming iPads but from 2022, we have gone fully digital with our own web based app.
Guests can not only ‘star’ their favourite producers, but ‘like’ each of the drinks they preferred as well as email themselves their ‘hit list’ afterwards.
This will be key especially for the People’s Choice Component as we want everyone there on the day to vote for their favourite?
But how will they get the app on their phone?
Easy. It will be via a QR on the back of the lanyard we give them at entry.
As an example, please see the PINOT PALOOZA WINE LIST APP
MARKETING & PROMOTION
We love social and digital; it’s where we live. We know you do too. Plus, we also know that those who talk about their involvement in the lead-up are more sought after on the day, get more votes in the People’s Choice and are generally better in bed (ahem).
We also know how time poor everyone is we’ll be putting together a social media cheat sheet that will include all the important links, images, suggested copy for instagram, facebook, twitter and your e-newsletter and more.
All you need to do is follow the link below (link live shortly!)
LINK TO COME!
AND FINALLY ...
When it comes to all things cheese, we’re about fun first and facts second. We believe people want to learn about cheese the same way in which they consume it; socially.
So on the day, have a heck of a lot of fun. Be present. We know events can be hectic in the lead up but when that curtain goes up, let’s give them a good show. They’re joining us cos they’re pumped to learn more, engage with you and build a direct connection to your brand.
And frankly, they don’t care if you’re and busy in the lead up to the event! 😂
What people want to know is…
- Who you are
- Why you’re there
- Why you love what you do
- What is special about your place / cheese… Tell them a story.
Because people connect to people, not stainless steel tanks or equipment.
We know they want to get to know you more.
SEE YOU ALL ON THE FIELD!
And if you have any questions at all, please contact us and we’ll get right back to you!
THE FINE PRINT
Or the not-so-fine – it’s big, bold, easy to read…
By registering to exhibit with us, you’re agreeing to these terms. It’s the stuff we promise, and the stuff we need you to promise, in how we work together and represent each other and the event.
Have a read HERE.