ALL THE INFORMATION YOU NEED IS HERE!
We’re on track for the biggest year EVER and we mean it! This year hitting the road and visiting
BRISBANE, SYDNEY, MELBOURNE and taking MOULD x PINOT PALOOZA to PERTH!
Below you’ll find further event details for the 2023 event campaign with not only audience demographics but sales data and more.
Not only that, but how we engage with our audience and our plans to truly enhance the experience. Plus, thanks to our MOULD Cheese Collective, we have a heap of new ways to engage with our audience.
On this webpage is all the information you need about participating in our event. Within has all the registration links, run sheets, bump in times, floor plans and more.
We’ll be updating this page regularly as more information comes to hand so it’s a good idea to BOOKMARK THIS PAGE so you can continually refer to it.
SOME THINGS TO NOTE – >>>
This is for INTERNAL USE ONLY so please don’t share publicly.
Aside is a numbered, step by step guide, as to what we need from you to help on the day.
The sooner we get this information from you the better, as then we can all focus on delivering an awesome event experience for all!
WHAT'S BELOW - >>>
- REVEL Contact deets
- Event Dates, Details & Locations
- Floor Plans
- Licensing & Compliance
- Cheese Registration, Stock Quantities & Logistics
- Sales on the Day
- Event Set Up, Run Sheet & Other Requirements
- People’s Choice
- Marketing & Promotion (SOCIAL MEDIA CHEAT SHEET) – COMING SOON!
- And Finally… The Fine Print
CONTACT INFORMATION
TEAM REVEL
EVENT PRODUCTION:
Jess Audas // +61 450 155 377
jess@revel.global
Chief Cheese Wrangler
Olivia Sutton // +61 438 693 162
olivia@revel.global
Head of REVEL
Dan Sims // + 61 411 857 901
dan@revel.global
EVENT DATES, DETAILS & LOCATION
BRISBANE
MAY 12 – 14, 2023
SESSION TIMES:
FRI: 5pm till 9pm
SAT: 11am till 3pm & 4pm till 8pm
SUN: 11am till 3pm
650 pax per session (2600 total)
VENUE:
John Reid Pavillion
RNA SHOWGROUNDS
Bowen Hills
TICKETS: $49 (+bf) and includes stemless REVEL glass, Mould Cheese Collective Esky and all tastes
ACCOMODATION
RECOMMENDATIONS
Alpha Mosaic: We stay here every year. It’s above Happy Boy, Snack Man and Kid Curry. Walking distance to the venue. Good and cheap
Rydges: Literally opposite the venue!
MELBOURNE
JUNE 2 – 4, 2023
SESSION TIMES:
FRI: 5pm till 9pm
SAT: 11am till 3pm & 4pm till 8pm
SUN: 11am till 3pm
1200 pax per session (4800 total)
VENUE:
The Timber Yard
351 Plummer Street
Port Melbourne
TICKETS: $49 (+bf) and includes stemless REVEL glass, Mould Cheese Collective Esky and all tastes
PARKING:
There is limited street parking in the area.
ACCOMODATION
RECOMMENDATIONS
Obviously there are a HEAP of hotels to choose from in Melbourne but we can get a corporate rate for you at Shadow Play by Peppers. Its not too far from the venue and close to the CBD. This is where Rachel stays when she’s in Melbourne
SYDNEY
JUNE 30 – JULY 1
SESSION TIMES:
FRI: 5pm till 9pm
SAT: 11am till 3pm & 4pm till 8pm
1000 pax per session (3000 total)
VENUE:
Carriageworks
245 Wilson St
Eveleigh NSW 2015
TICKETS: $49 (+bf) and includes stemless REVEL glass, Mould Cheese Collective Esky and all tastes
ACCOMODATION
RECOMMENDATIONS
There are so many to choose from in Sydney but we normally stay in either AirBNBs at the Urban Newtown
PERTH
MOULD X Pinot Palooza
AUG 25 – 27
SESSION TIMES:
FRI: 5pm till 9pm
SAT: 11am till 3pm & 4pm till 8pm
SUN: 11am till 3pm
700 pax per session (2800 total)
VENUE:
Centenary Pavilion
Claremont Showgrounds
1 Graylands Rd Claremont WA 6010
TICKETS: $49 (+bf) and includes stemless REVEL glass,Mould Cheese Collective Esky and all tastes
ACCOMODATION
RECOMMENDATIONS
Tribe Perth: This was a great discovery by us a few years back for Pinot Palooza. Small rooms, yes, but well appointed and comfortable plus, pretty cheap!. This is where we’ll be staying.
FLOOR PLANS
The Lay of the Land
We will provide you with a full floor plan within the month of the event.
The Timber Yard, is an incredible, custom built venue with many spaces both outside, inside and outside undercover.
We’ve already run a number of events in this space and will be tapping into that experience with this event to maximise everyone’s presence.
It is our experience (especially with our MOULD Cheese Festival) that having the beer next to spirits next to wine actually increases engagement and discovery with guests more likely to engage with more brands as a result.
BRISBANE : JOHN REID PAVILLION
LOADING BAY:
The main entrance is the main loading area. Please note this is a small space so you will need to unload then find a park before setting up your stall. For larger cars/trucks that need more time to unload please get in touch and we will scheduled a time for you to enter the building.
We will work with you to coordinate a time for bump in taking into account your requirements.
MELBOURNE
The Timber Yard is our new home in Melbourne. With both warehouse, outside and undercover areas, there are loads of spaces to activate and create a wonderful flow for guests.
Here is a ‘shell’ floor plan to give you an idea of the venue layout. You can also view it virtually HERE
You can also view our floor plan for our Pinot Palooza event held there in 2022, HERE and Mould – A Cheese Festival HERE
LOADING BAY:
This is to the right of the main door and is for unloading and loading only.
No cars / trucks can be parked in the laneway during the event.
We will work with you to coordinate a time for bump in taking into account your requirements.
SYDNEY
Carriageworks is indeed our home here in Sydney. It’s a massive space that fills up quick.
Note, there are markets on opposite on the Saturday so do take plan for additional time when arriving
LOADING BAY:
Enter via Carriageworks Way and loading back is at the back of the building at the end of the car park. There is a ramp with a roller door. You will be able to drive vehicles into the venue for unloading and loading however no cars or trucks are to be parked inside the venue while the event is on.
We will work with your to coordinate a time for bump in taking into account your requirements.
LICENCING AND COMPLIANCE
YEP. Our favourite section (not).
Every city we exhibit in has different regulations surrounding tasting, consumption and sales at events. This is not only frustrating but time onerous. We share in your frustration and ask that you help us to ensure the process is as streamlined as possible. Below is a breakdown of requirements.
BRISBANE
Market Food Stall Permit
You will need to submit a Market Food Stall Permit with the Brisbane City Council. Which you can do so HERE. One-off licence usually cost around $328.90. Please note for this event anyone handling foods samples will fall under the “High Risk” Category.
You’ll find the layout of the your stall HERE which you may need for the application.
If you have any other questions or assistance with the application please get in touch with Rachel.
RNA INDUCTION
We need you to please complete this very quick RNA induction course.
It will take barely 10 mins and is very simple but the venue requires EVERYONE to do it.
To support safe work practices at the RNA, all event organisers and associated crew members are required to complete the RNA Events Induction via our online learning management system (LMS).
Please follow the instructions below:
- Click here: RNA Learning Management System
- Create your account (this is a new LMS so all users must create a new account)
- Select the option “I’m organising or working at an RNA event (not Ekka)” to join the RNA Events cohort
- Open and complete the assigned induction course (approx. 10-15 minutes to complete)
- Download your completion certificate email to jess@revel.global
MELBOURNE
As all sales are going through our Square account, and we are technically the vendor, there is no requirement to register via streetrader. Phew!
If you are selling any alcohol then you will need to submit RSA’s for anyone that is pouring at your stand.
SYDNEY
All the food licensing is covered under our Liquor Licence so there is no permits for your to get.
If you are selling any alcohol then you will need to submit RSA’s for anyone that is pouring at your stand.
PERTH
If you are selling any alcohol then you will need to submit RSA’s for anyone that is pouring at your stand.
RSA
If you are serving alcohol, ALL staff MUST have a valid Responsible Service of Alcohol Certificate to pour wines. To make it easier, we have a step by step guide to get national accreditation.
Follow THIS LINK to get your national RSA
NOTE
You MUST have the correct RSA certificate for the state you are pouring in.
- All ‘National RSA’ Certificate’s submitted
- SYDNEY: All ‘NSW RSA’ Certificates submitted
- MELBOURNE: All ‘VIC RSA’ Certificates submitted, or bridging ‘National RSA’ Certificates.If you hold a Nationally Accredited RSA, that is now valid for single use events in Victoria. Common sense has prevailed!
Once you have all RSA’s for ALL staff pouring at the event, submit them via the link below.
SUBMIT all RSA certifications for all staff 2 weeks prior to events.
For any questions about RSA’s or late additions, email Jess.
CHEESE, DRINK & ACCOMPANIMENTS REGISTRATION, & STOCK QUANTITIES
CHEESE REGISTRATION
This info will help you sell sell sell your cheese on event day!
This is a very important one! You will note we are asking for a fair bit of information here so please take your time. The data we get from this helps us generate rich report and insights that we in turn share back with you.
As we say, take you time as once done, it will save time down the line!
If you need extra fields or have other products like Festival Packs, Eskies or Mech you want to sell please email Olivia with those details.
REGISTER YOUR CHEESE HERE!
DEADLINES
Brisbane:
Melbourne:
Sydney:
Perth: Wednesday 2nd August
Please adhere to the deadlines as we need your cheese registered early to upload into the square system and use this for printing deadlines.
DRINKS REGISTRATION
This is key for not only do we use this information to add into our online tasting list, but use it for setting up the square terminal for you and more.
REGISTER YOUR DRINKS HERE!
DEADLINES
Brisbane:
Melbourne:
Sydney:
Perth: Wednesday 2nd August
Please adhere to the deadlines as we need your products registered early to upload into the square system and use this for printing deadlines.
ACCOMPANIMENTS REGISTRATION
We’re stoked to have you on board to provide food options to attendees! There’s nothing more satisfying then tasting delicious cheese, having a drink while eating your food, pondering on what cheese to taste next!
REGISTER YOUR ACCOMPANIMENTS HERE
DEADLINES
Brisbane:
Melbourne:
Sydney:
Perth: Wednesday 2nd August
Please adhere to the deadlines as we need your products registered early to upload into the square system and use this for printing deadlines.
SALE STOCK
For set up, you will have plenty of time on each of the Friday’s prior to the first session to get your cheeses on display!
Please ensure you have enough stock for each session. We want to ensure those that have purchased tickets for Sunday get the same experience as those who came on Friday. We recommend dividing you stock over the 4 sessions.
For tasting stock:
– We recommend approx. 2kg per cheese per session
For selling stock:
– We recommend approx. 25-30kg per session
For more detailed insights check out the 2022 POST EVENT REPORT
For anyone new to the festival, if you are still unsure please drop Olivia (o438693162) a line and she will be able to talk you through quantities.
LOGISTICS
We understand the logistics around getting your product and stock to the event can be quite challenging, and we try to support you and your deliveries as much as possible.
We are partnering with HDS again who will assist with consolidation and delivery of cheese to and from the venue. If you are looking for assistance transferring stock between states we can also assist with that.
Please note there will be a small fee incurred with the transport of stock interstate. Previously we have absorbed much of this cost but this year it is no longer feasible. Any freight costs will be taken out as fees post event when we transfer you the event sales.
RATES
Interstate transport:
We transport goods from our depot to depot across state boarders and include delivery to the event.
MEL > SYD $175 per pallet
MEL > BNE $300 per pallet
MEL > PERTH $1000 per pallet ++
ex GST
Please note this is a guide if you require anything outside what is listed people get in touch to discuss.
On day delivery to venue:
If you ship your goods to our depot in the state in which the event is held we will ensure it is delivered to the venue on event day. This is a consolidation and handling fee.
$80 per pallet
If you are requires assistance with less than a pallet load then please contact Jess to discuss options and fees. jess@revel.global
DELIVERY INSTRUCTIONS, DEADLINES & LABELS
If you wish to use this service please ensure you contact Jess with the details of your delivery prior to you sending it.
BRISBANE
Address:
Home Delivery Service BNE
ATTN: Mould Cheese Festival (BRISBANE)
Unit 7
470 Lytton Rd,
Morningside
Labels:
>>PALLET LABEL
This label must be attached the outside of your pallet.
>>BOX LABEL
This label must be attached to each box you are sending with the accurate box count attached.
Please ensure that you take photos of the goods you are sending. If anything goes missing this is the easiest way to assist the team in locating it.
Deadline for delivery:
Delivery to depot in Brisbane
Wednesday 10th May
If you require assistance transferring stock interstate please contact Rachel.
MELBROUNE
Address:
Home Delivery Service VIC
ATTN: Mould Cheese Festival (MELBOURNE)
548-572 Clayton Rd,
Clayton South
VIC 3169
Labels:
>>PALLET LABEL
This label must be attached the outside of your pallet.
>>BOX LABEL
This label must be attached to each box you are sending with the accurate box count attached.
Please ensure that you take photos of the goods you are sending. If anything goes missing this is the easiest way to assist the team in locating it.
Deadline for delivery:
Delivery to depot in Melbourne
Wednesday 31st May
If you require assistance transferring stock interstate please contact Rachel.
SYDNEY
Address:
Home Delivery Service NSW
ATTN: Mould Cheese Festival (SYDNEY)
300 Victoria St,
Wetherill Park
NSW 2164
Labels:
>>PALLET LABEL
This label must be attached the outside of your pallet.
>>BOX LABEL
This label must be attached to each box you are sending with the accurate box count attached.
Please ensure that you take photos of the goods you are sending. If anything goes missing this is the easiest way to assist the team in locating it.
Deadline for delivery:
Delivery to depot in Sydney
Wednesday 28th June
If you require assistance transferring stock interstate please contact Rachel.
PERTH
We understand that it will be expensive to get stock too. We will work with you to consolidate your order where possible to reduce the cost.
Address:
Home Delivery Service PERTH
ATTN: Mould Cheese Festival (PERTH)
10 Orion Rd,
Jandakot
WA 6164
Labels:
>>PALLET LABEL
This label must be attached the outside of your pallet.
>>BOX LABEL
This label must be attached to each box you are sending with the accurate box count attached.
Please ensure that you take photos of the goods you are sending. If anything goes missing this is the easiest way to assist the team in locating it.
Deadline for delivery:
Delivery to depot in Perth
Wednesday 23rd August
If you require assistance transferring stock interstate please contact Jess.
We will be able to assist transferring stock from our depot in Clayton VIC to Perth. If you wish your stock to be transferred interstate with us please note it is required to be delivered to HDS Clayton by Monday 7th of August
SALES ON THE DAY
We’re working with Square again for 2022. There are changes in the way in which we are working with Square, whereby all sales throughout the event will be run through REVEL’s Square account. This will make things easier for you, Square and us to be able to capture all the data we need in the quickest possible time. Rest assured, all sales made on each of the days, will be paid back to you 48 hours post last event day.
On event day, we will provide you with a Square reader, logins and passwords.
If there are any changes to your line up or menus please contact us to update your product registration.
As there are ZERO stand fees for this event instead, we do a 15% commission on cheese / accompaniment sales and 20% on drinks sales (which includes credit card service fees).
For Sydney, the commissions increase 2.5% for both categories due to increased venue costs and services.
SQUARE TERMINALS
We’re use the awesome Square Terminals for all REVEL events for it not only makes it a streamlined attendee experience, but it allows us all to gain a better understanding of what is happening on event days.
This, in turn, helps us better prepare you for any and all future events with us as we put together a details post event report, breaking down sales per category, identify trends etc which we will of course share with you.
As there is exhibitor fee for this event, we implement a commission on sales model only.
This is 15% and includes the 1.9% credit card processing fee which is a charge made by Square
All funds are transferred to your nominated account the Wednesday following the event as a Recipient Created Tax Invoice (RCTI). You will also receive remittance as well as all sales reports (Summary noting commissions, item summary and sales per session).
What we need to do is:
1. REGISTER PRODUCTS VIA THE LINKS PROVIDE ABOVE
On event day, we will provide you with a SQUARE TERMINAL that will have all your drinks pre loaded and ready to go. You can then set up ‘fast keys’ to make service faster.
2. REGISTER YOUR BANK DETAILS
Obviously this is pretty important and why this is part of your general registration for the event. There should be a section on the bottom of your product rego forms for you to complete. If bank details change please notify us via email.
EVENT SET UP, RUN SHEET & OTHER REQUIREMENTS
EVENT SET-UP
For this event, we will supply you with 2 x Pallet Bar (1.0m H x 2.4m W x 0.6m D) as well as basic signage on the pole next to it. .
We also have stemless wine glasses for you on the day.
You need to bring with you all other equipment and branding you need, such as collateral, order forms, banners etc. Any branding needs to be freestanding (like pull up banners) rather than being affixed to venue walls.
If you require additional styling, please talk to us as we can get you in contact with our local stylists and hire companies to assist.
PALLET BAR
BUMP IN
The REVEL team will be on site bumping in the event from 7am on the Friday Morning of event weekend. If you require any extra time for bump in please contact us to we can arrange a suitable time.
Please refer to the RUN SHEET for the time window when the space will be available for exhibitor bump in.
BUMP OUT
All stock and/or additional styling must be bumped out the night of the final session and removed from the venue. Some exceptions are permitted but must be organised two weeks before the event and approved by the event team.
STAFFING
Simply put, the more staff you have, the more people you see and the more sales opportunities you have. We’re not just saying this, we have the sales data to back it up. There is no need to pre-register staff. Please just tell them to mention it at the entrance and, ideally, be there well before any session starts
You will need a minimum of two people behind the stand.
If you require some extra staff on the day, our friends at Sidekicker are here to help! They have plenty of staff ranging in skills from wine knowledge to customer service and promotions. They also have all the RSA requirements covered if needed!
We use this service for all our events and can’t recommend it enough.
RUN SHEET
Below is a basic run sheet for event day.
Please note the time of the briefing THIS IS COMPULSORY so please do not be late.
Please ensure you are fully set up before doors open. It isn’t a good look if you’re not and you’ll go into the naughty book. We’re serious!
Friday – EVENING SESSION
7:00am: Team REVEL Arrive
8:00am: Accepting deliveries
1:00pm: Food Folk Arrive
2:00pm: Cheese Makers & Wineries arrive
4.00pm: Producer briefing (COMPULSORY – please don’t be late)
5pm: Doors Open
8.45pm: Final serves – cheeses/wine removed from tables
9pm: Event ends – Re-set Room!
Saturday – DAY & EVENING SESSIONS
7:00 am: Team REVEL Arrive
8:00 am: Food Folk Arrive
9:00 am: Cheese Makers Arrive
10.30 am: Producer Briefing (COMPULSORY – please don’t be late)
11.00 am: Session 1 – Doors Open!
2.45 pm: Final Serves – cheese removed from tables
3.00 pm: DAY SESSION ENDS – Re-set Room!
4.00 pm: Session 2 – Doors Open!
8.00 pm: SESSION ENDS – Re-set Room!
Sunday – DAY SESSION
10:30 am: Producer Briefing (COMPULSORY – please don’t be late)
11.00 am: Doors Open!
2.45 pm: Final Serves – cheese/wine removed from tables
3.00 pm: EVENT ENDS Bump Out
PEOPLE's CHOICE, MARKETING & COMMS
PEOPLE’S CHOICE
Getting feedback directly from attendees as to their favourites on the day is critical.
In previous years, we’ve asked attendees to vote for their favourite cheese on the day via roaming iPads but from 2022, we have gone fully digital with our own web based app.
Guests can not only ‘star’ their favourite producers, but ‘like’ each of the drinks they preferred as well as email themselves their ‘hit list’ afterwards.
This will be key especially for the People’s Choice Component as we want everyone there on the day to vote for their favourite?
But how will they get the app on their phone?
Easy. It will be via a QR on the back of the lanyard we give them at entry.
As an example, please see the MOULD CHEESE RATER APP
MARKETING & PROMOTION
We love social and digital; it’s where we live. We know you do too. Plus, we also know that those who talk about their involvement in the lead-up are more sought after on the day, get more votes in the People’s Choice and are generally better in bed (ahem).
We also know how time poor everyone is we’ll be putting together a social media cheat sheet that will include all the important links, images, suggested copy for instagram, facebook, twitter and your e-newsletter and more.
All you need to do is follow the link below (link live shortly!)
SOCIAL MEDIA CHEAT SHEET
AND FINALLY ...
When it comes to all things cheese, we’re about fun first and facts second. We believe people want to learn about cheese the same way in which they consume it; socially.
So on the day, have a heck of a lot of fun. Be present. We know events can be hectic in the lead up but when that curtain goes up, let’s give them a good show. They’re joining us cos they’re pumped to learn more, engage with you and build a direct connection to your brand.
And frankly, they don’t care if you’re and busy in the lead up to the event! 😂
What people want to know is…
- Who you are
- Why you’re there
- Why you love what you do
- What is special about your place / cheese… Tell them a story.
Because people connect to people, not stainless steel tanks or equipment.
We know they want to get to know you more.
SEE YOU ALL ON THE FIELD!
And if you have any questions at all, please contact us and we’ll get right back to you!
THE FINE PRINT
Or the not-so-fine – it’s big, bold, easy to read…
By registering to exhibit with us, you’re agreeing to these terms. It’s the stuff we promise, and the stuff we need you to promise, in how we work together and represent each other and the event.
Have a read HERE.