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EAT. SLEEP. EVENT. REPEAT. – A Virtual Forum For The events Industry

By Events, News
There is no denying that the affects of COVID-19 are proving both dramatic and widespread across all industries, and particularly so for those that specialise in bringing people together.

Open to all members of the broader events community, this online forum is a chance to hear from key Australian food and drinks event producers about how they are managing the short and longterm challenges of the current COVID-19 situation.

Joining us in this 2 hour long forum will be producers from some of Australia’s most iconic events including Melbourne Food & Wine Festival, GABS Craft Beer & Cider Festival, Good Food & Wine Show, and REVEL (the team behind Pinot Palooza, MOULD – A Cheese Festival and more). You’ll also hear insights from digital marketing specialists Bolster and PR and communications pros Common State; while chair of Wine Victoria, Angie Bradbury will join us to provide updates on how Victoria’s wine industry is faring and facing the challenge.

Part one of an ongoing series, the aim of this forum is to create an alliance of like-minded Australian event producers from the food and drinks space, and provide a space where members can communicate and collaborate – sharing their experiences, challenges, insights and ideas around the current situation while and creating a vision for how things might look in the future.

If you’re an event producer, venue operator, promoter, supplier or from a related industry, we welcome you to join us to gain the kind of insights that you need right now and to ensure your voice is heard. As part the registration process, we’ll invite you to pose a question to our panel.

‘If you want to go fast, go alone. If you want to go far, go together.” – African proverb.


The below is the podcast version of the above webinar that was help on Thursday April 2nd. Do have a listen

SPEAKERS in order of appearance

Dan Sims: CEO Founder, REVEL Global
Anthea Lucas: CEO, Melbourne Food & Wine Festival
Claire Back: Event Producer, Good Food & Wine Show
Mike Bray: Managing Director, GABS
Luke McKinnon: Director, Common State
Anthony Zaccaria: Founder & Managing Director, Bolster
Angie Bradbury: Chair Person, Wine Victoria & Bradbury & Co.


Bolster 2020 vision report
GABS content Craig referenced
The Conversation Hour episode Angie referenced 
Wine Victoria (EDM sign up on right)


By Events 6 Comments
April 8, 2020 at midday AEST – Update on MOULD, Bread and Circus and Pinot Palooza Japan

There is no denying that the effects of COVID-19 are proving both dramatic and widespread across all industries, and undoubtedly so for those that specialise in bringing people together.

As the circumstances surrounding COVID-19 continue to change and impact our day-to-day, we are making changes to the way we operate, accordingly. The health and safety of everyone who attends our events – our guests, our producers, our suppliers and our staff – remains our top priority.

As this situation continues to progress, we are in continual dialogue with the state government and public health organisations and are being guided by their expert advice. 

Under this advice, we have the following updates to share with you …


BRISBANE: We have announced a new date of August 28-30.
SYDNEY: Postponed with the date TBC
MELBOURNE: Postponed with the date TBC

We have been working tirelessly with all our wonderful cheesemakers and event partners to secure a new date, which we hope to share with you shortly.
All pre-purchased MOULD tickets will be automatically transferred to the new date. If you cannot make the new date, you’ll have two choices: you can use your ticket as credit towards one of our other REVEL events or you can request a refund.
Read the full MOULD statement HERE


MELBOURNE: It is with a feeling of great sadness and inevitability that we are cancelling Bread & Circus for 2020 rise like a phoenix in 2021.
To those of you that have purchased tickets – you will receive a full refund and be notified in the coming days.
Read the full Bread and Circus statement HERE.


Sadly, we must postpone Tokyo until further notice and cancel Osaka.
All current Tokyo tickets will be automatically transferred to the new date. Once the new date is announced, if you cannot make it, refunds will be accepted.
For those who have purchased tickets for the Osaka event, you will receive a full refund and be notified in the coming days. Please be patient as we process your refund.
Please read the fill statement here (and in Japanese)

We can’t thank you enough for your patience and for the overwhelmingly positive support across all our events. These are indeed unprecedented times and now, more than ever, it is paramount that we come together as a community in mutual care and support – that is what these events are all about after all. 

After an already tough start to the year for many producers due to the devastating bushfires and drought, our festivals offer independent cheesemakers and other producers a chance to get in front of a passionate audience (you) and showcase their craft while providing you, our audience, with the opportunity to connect with the source, meet your heroes and purchase direct. 

As a community we’re being called to come together to offer our support to keep these producers’ businesses alive.

Where possible, we encourage you to seek out and support small, independent producers. Where you put your dollar really matters right now and it has a direct and immediate impact on those who make it, their staff and their families. So please, buy from the little guy and buy direct! 

We acknowledge this is a period of uncertainty and will endeavour to update you as soon as we can. We thank you all so much for your encouragement, support and understanding. 

Until then, stay safe, stay strong and most importantly, stay healthy. 

Kind Regards, 

Dan Sims

March 20, 2020 at 7am

Hi All,

Firstly, on behalf of all of us at REVEL, and all our amazing cheese folk, we can’t thank you enough for your patience and overwhelmingly positive support across all our events. These are indeed unprecedented times and now, more than ever, it is paramount that we all come together as a community in mutual care and support; that is what these events are all about after-all. 

Whilst we’re all incredibly disappointed we can’t be in BRISBANE for MOULD – A CheeseFestival this weekend, we’ve been working tirelessly to secure new dates for the festival.
For Brisbane, we’re now looking at August 28-30. All tickets / sessions will be transferred to the new dates.

After an already tough start to the year, with bushfires and drought, these type of events offer our independent cheesemakers / wineries a chance to get in front of you, share their wares and for you to buy direct. Your support goes a long way and truly means a lot to them.  

However, if you can’t make the new date, we’ll, of course, refund your ticket.

In the meantime, we all need some cheese in our lives so we’ve put together a ‘”Quaran-Cheese List linking ways you can either buy direct, join mailing lists or buy from local retail stores. With around 1.5 tonne of cheese made especially for the Brisbane event, there is certainly a lot to go around!  Can we sell them out of it?

Other updates are as follows


BRISBANE: New date of August 28-30
SYDNEY: Original dates are May 22 & 23 though this will inevitably  be postponed with dates TBC We will confirm this ASAP. All current Mould Sydney tickets will be automatically transferred to the new date. Once announced, if you cannot make it, refunds will be accepted.

MELBOURNE: July 3 – 5. NO CHANGE as of yet but we’re following details closely.


MELBOURNE: June 13 – NO CHANGE as of yet but we’re following details closely and will update you accordingly


TOKYO (May 17) & OSAKA (May 24) – We are taking advice from local government yet we are anticipating postponement for later in the year. All tickets will be moved to the new date once confirmed.

Tickets are NOT on sale right now (looking at May launch) but we have had to make some scheduling adjustments.

Sadly, we will have to cancel planned PERTH & ADELAIDE events which were due to run in August due to rescheduling of other our events. We are deeply sorry as these are cities we truly love.
MELBOURNE: October 3 (no change)
SYDNEY: October 10 (no change)
BRISBANE: October 17 (no change)

AUCKLAND: August 28 & 29 (no change)
CHRISTCHURCH: September 5 (no change)

CAPE TOWN: May 9 – This will be postponed with a new date TBC

All other international cities (Singapore, London, HK) are in a holding pattern until we know more.

As I say above, these are indeed strange times but your support goes a long way. The entire team is doing their best to manage an ever changing scenario and everyone’s health and wellbeing is a priority. Yours, our wonderful producers, the REVEL team. We can’t wait to celebrate all things soon.

Dan Sims

March 16, 2020 at 7:30pm

As of today, Monday 16 March, the Federal Government has banned all non-essential mass gatherings of more than 500 people in order to combat the COVID-19 virus. 

This mandate directly affects Mould: A Cheese Festival in Brisbane, which was due to take place on March 20 – 22 and will now be postponed. As the situation is currently evolving, we are yet to confirm a new date. 

All current Mould Brisbane tickets will be automatically transferred to the new date. Once announced, if you cannot make it, refunds will be accepted. 

In an environment where many of the producers we work with have already experienced a difficult start to the year, we thank you for your continued support and patience. 

As the circumstances surrounding the virus change, the health and safety of everyone who attends our events, our producers, and our suppliers remains our top priority.

We remain in continual dialogue with the state government and public health organisations as this unprecedented situation progresses and will be guided by their expert advice. 

Thank you for your continued support of REVEL events. 


March 13, 2020 at 5:00pm

As the circumstances surrounding the coronavirus continue to evolve, we must prioritise the health and safety of everyone who attends our events, including our guests, producers and staff. This remains our top priority.

Within the last few hours significant announcements have been made regarding major Australian events and are aware of the government’s mass gathering policy change. We will make contact with all patrons in relation to our next event, Mould: A Cheese Festival Brisbane on Monday 16 March.

We appreciate your patience. Keep an eye on this page for updates.

Thanks again for holding tight!

March 12, 2020 at 3:00pm

As an organisation, Revel is acutely aware of the impact of COVID-19 and are working closely with local, state and federal agencies to assess the ramifications that the current situation might have on our events. At present, the advice is to proceed with all Australian events as planned.

Should the government’s policy shift, we will respond accordingly. Our number one priority is ensuring the safety of our patrons, producers and staff.  Therefore, we are working closely with all venue partners to implement the recommended extra safety measures, which consider the general health and safety of everyone who attends our events.

In an environment where many of the producers we work with have already experienced a difficult start to the year, we recognise the gravity and uncertainty of this situation. As such, we will remain in constant dialogue with all suppliers, the State Government and public health organisations, and will continue to closely monitor the situation.

In the meantime, we will continue to work towards what we always have: creating good times for good people.

Team Revel

IT BEGAN IN AFRICA: A South African Wine Tasting

By Events No Comments

IT BEGAN IN AFRICA: A South African Wine Tasting

Thursday April 18th, 5.30pm till 8.30pm
26 Sackville Street, Collingwood
Vic, 3066

How is your South African wine knowledge? Does it need a little work?

Well here is your chance to taste some of the best South African wines available in Australia in the first (of many!) tastings at REVEL HQ!

Importers EX AMINO and BRAVE NEW WORLD will be on hand showing 30 wines from across the Cape plus it will be a chance to load up on wine before the long Easter weekend.

So join us for one very special tasting.

Ticket includes all wine tastes.



Alheit Vineyards
Flotsam & Jetsam ‘Stalwart’ Cinsault 2017, Darling- $28
‘Cartology’ 2017 (Chenin Blanc/Semillon), Western Cape – $70

AA Badenhorst (WO Swartland)
‘Secateurs’ Chenin Blanc 2018 – $26
Caperitif Lot 7 (Vermouth using local botanicals) – $40

The Blacksmith (WO Paarl)
‘Bare Bones’ Colombar 2018 – $27
‘Bare Bones’ Cinsault 2018 – $28

David and Nadia (WO Swartland)
‘Topography’ Chenin Blanc 2017 – $28
‘Topography’ Pinotage 2016 – $45

Wightman, Gouws & Clarke (WO Swartland)
‘Dry Red’ Pinotage 2018 – $28


Kanonkop Pinotage 2016 – $44.95
Kanonkop Cabernet Sauvignon 2013 – $45.95
Kanonkop Paul Sauer 2015 (Tim Atkins 100 Pointer) – $150 (not for sale)
Kanonkop Kadette Pinotage 2017 – $24.95
Kanonkop Kadette Cape Blend 2017 – $24.95

Vondeling Bowwood Pinotage 2015 – $69.95
Vondeling Babiana White Blend 2017 – $39.95
Vondeling Petit Blanc Chenin Blanc 2018 – $19.95

Chamonix Reserve Pinot Noir 2016 – $64.95
Chamonix Feldspar Pinot Noir 2016 – $34.95
Chamonix Greywacke Pinotage 2015 – $34.95

Prime Spot
Tignus Cabernet Cinsault 2016 – $39.95

SesFikile Chenin Blanc Roussanne 2017 – $24.95
SesFikile Shiraz Cinsault 2016 – $24.95

Creation Reserve Pinot Noir 2016 – $64.95
Creation Chenin Blanc 2018 – $39.95

Stellenrust Chenin Blanc 2018 – $24.95
Stellenrust Pinotage 2017 – $24.95


By Uncategorized No Comments

Sifting through the 300+ events that make up this year’s Melbourne Food and Wine Festival can be daunting, but don’t worry – we’ve done the hard work for you. Below is a selection of events that are hosted by our friends, on topics that we love, or held in regions that we frequent. Enjoy.

NZ Wine

Here are four events hosted by our friends at New Zealand Winegrowers as part of their trans-Tasman takeover.

Heart, Land and Sea

Shiraz (Syrah!) and Lamb Snacks

What Lies Beneath: Cellar Sessions

Riesling and Raw Bar


It’s not always about wine at REVEL HQ; just look at Sake Matsuri. Here are three sake events we like the look of.

The Evolution of Sake

For Sake’s Sake

Ezard x Maker & Monger x Black Market Sake


Here are two from our mates at the Carlton Wine Room:

The Somm Takeover

The Merchants Feast

Learn how to make your own wine at Noisy Ritual:

Demystifying Winemaking with Noisy Ritual

The Burn City boys have been involved with almost all our Melbourne events.

Where Did Veal Go?


Two events in the Yarra Valley, both starring some of our favourite winemakers.

Yarra Valley Women in Wine

TarraWarra’s Tribute to the Yarra Valley

Spend a day in beautiful Gippsland (and glamp overnight afterwards!). While you’re down there, why not also check out a few of our favourite wineries? You can read more HERE.

The Village Feast

The Village Feast Sleepover



Head of Production (Full time, Melbourne based)

By News No Comments


REVEL is seeking a Head of Production who is keen and ready to make a significant impact on the global experience and events stage.

The role, based in Collingwood, will see the successful candidate coordinate and execute over 30 major events annually both here in Australia and abroad. It will require them to travel often to many of the countries and cities REVEL operates in. They will help lead, drive and coordinate both our local and international teams.

Does this sound like you?


REVEL is a global experience and media company hell bent on creating remarkable experiences that people love and learn from. Our events, focused primarily around our love of wine and food (in that order!), include showstoppers like Pinot Palooza, MOULD – A Cheese Festival, Sake Matsuri, and more.

We run events in Australia, New Zealand, Japan, Singapore and Hong Kong, and have plans to expand into the USA (and beyond!) in the very near future.


You thrive in a fast-paced environment and live to conquer new challenges and new cities. You have extensive event experience and excel at event planning, budgeting, management, reporting, supplier relationships and more. It’s your thing.

You love working with a small and dynamic team and lead with empathy and respect, always. You’re constantly curious about ways to improve our events. You care deeply about our guests, our winery and food exhibitors, our suppliers and each event’s financials.

In short, you really give a shit about what you do.

Although you’ll report to the CEO, you can work autonomously and feel confident making clear and considered decisions; and can take responsibility for them.
You don’t see problems; only solutions.
You exude and thrive on positivity.


  • Have extensive event experience and a deep understanding of event financials and fiscal reporting, including tracking budget costs throughout the course of projects and communicating scope changes that effect the bottom line. 
  • Understand profit margins and effectively meet or exceed them (but not at the expense of the experience)
  • Have strong people management skills and be able to manage teams both in Australia and abroad and be empathetic and respectful to cultural diversities within.
  • Not just be a manager, but a mentor to other team members.
  • Know how to manage and respect relationships suppliers and key stakeholders and understand we can’t do what we do without them.
  • Be willing to work a flexible schedule based on the events and changing priorities of the team. This includes weekend and evening work.
  • Be highly organised and time proficient.
  • Love to create meaningful post-event reports for both internal and external use.
  • Have an in-depth understanding of technology and be proficient in Microsoft Office Suite, Slack, Dropbox, Xero, Airtable and WordPress, or be able to grasp new tools quickly.
  • A valid Australian driver’s licence and passport.
  • The ability to travel both interstate and internationally.

The role is based in Collingwood, Melbourne and the salary is negotiable for the right human.
All applications will be treated in the strictest confidence.

So, if you’re keen to join the REVEL family, please apply by sending a cover letter and resumé to both &