The first ever SAKE MATSURI might have been small but it was very, very sweet. Almost 400 sake fans turned up to Carriageworks to taste over 70 different sakes, proving that there is absolutely a market for this event.
Well done for putting on such a good show. Everyone who came absolutely loved it, and we know beyond a doubt that this event has huge future potential.
Elston Room, Carriageworks, Eveleigh
SAKE MATSURI was proof of how many dedicated sake fans there are in Sydney. The Elston Room at Carriageworks was packed with an engaged, respectful crowd who were there not just to taste, but to learn and buy, too. Almost everyone walked out the door clutching newly-bought bottles of sake!
Although there were only five sake importers, each team was well staffed, and ample table space meant that there was plenty of room for the punters to get around and taste. Having the food (thanks again to Paper Bird and Toko) in a separate section also worked well, as it meant there was an area for punters to grab something to eat and sit down away from the tasting madness in the other room.
As this event gets larger, we’ll need to look at how best to manage crowds with just five importers, however for this first attempt everything worked exceptionally well.
Here is a little snapshot of the masses.
And for an inaugural event, this is an incredible achievement.
of which 72% were women!
When purchasing tickets, we asked people how they heard about the event. Below is the breakdown of what they told us.
via the Revel eDM
(which means you’re gaining a new audience)
via the socials (such as Facebook, Instagram & Twitter)
This would also include word of mouth thanks to friends tagging friends in posts
via the BSC Newsletter
via digital media
via traditional media
via other mediums
Here are some key insights into how they engaged with us
of all website traffic was via a mobile device
Of mobile use was via an Apple device
page views via 6,941 users
of all tickets purchased was via a mobile device.
There is no doubt those who joined us love sake. What’s even better is that they were dead keen to get to know you. And then buy from you.
Total amount of sales per via the program
Average dollar amount people spent on wine on the day (this is brilliant)
Average wine order value
Average database sign ups per producer per city
wine tastes given!
bottles of wine poured on the day!
*Based on exhibitor post event feedback
A total of 3 pieces of media were published through the campaign
For the full report, CLICK HERE
Print Circulation Reach
radio circulation
Online UDV
Social Media Reach
The social media campaign (including Facebook advertising) was key to spreading the good SAKE MATSURI word to a broad and highly engaged audience and proves the power of the various mediums. As shown above, it really drives traffic and awareness about the event.
For example, people ‘tagging’ their friends on posts also equates to the high percentage of word of mouth.
We also have to say that you guys ROCKED IT! You not only spread the word far and wide but also got back to us with your profiles super quick. This went a long way to help us create engaging content, drive traffic and smash Google ratings. THANK YOU!
Below are some fascinating insights into the Social Media Campaign. It is without doubt each platform has it’s own personality and unique way of engaging with our audience. Facebook and Instagram are king here.
Let’s face it. We’re always on Facebook and this event was no exception. This was the main way in which we promoted the event and spread the good word.
Facebook advertising was key here and conversions were high, reach and engagement were especially on mobile. Mobile, mobile, mobile.
Facebook Impressions
Total Users reached (organic & paid) with women making up 66% of engagements!
Engagements with 7,557 clicks and over 2,200 comments.
Video views. People love video especially ‘live’
Pictures do tell 1000 words and when it came to event day, this was where you could follow all the action. We love this platform and judging by people’s posts, they do too.
Whilst analytics are challenging, the insights do show that this platform is the ‘go to’ for event action and engagement.
estimated reach for the event. Majority via #BarossaDirt & #BarossaBeConsumed
Impressions via @BarossaDirt
Users Reached
Audience are women
We could keep telling you all about the event itself, but we reckon it’s best explained by all the smiling faces of those who attended
That pretty much sums it up what was one fun event.
All these and more can be found on the Barossa Dirt Facebook Page.
