ROSE REVEL EVENT PROSPECTUS 2018

WELCOME TO ROSÉ REVEL TOKYO!

Because everyone likes rosé!

REVEL are heading back to Tokyo but this time it’s all about ROSÉ!

Lock OCTOBER 21 in your diaries, folks.

After the success of Pinot Palooza Tokyo last May, we thought a lot about what to explore next. After listening to a lot of local wine folk, we believe this style of wine deserves the spotlight. Rosé consumption is exploding globally, and we know Japan will be next.

Expect to see the full range of styles on tasting loaded into a fun-filled festival atmosphere.

We. Will. REVEL.

Below is your EVENT PROSPECTUS containing further information about the event.

We can’t wait for you to join us!

WHY ROSÉ REVEL?

Because it is the best way to get in front of an engaged and motivated audience who are keen to learn more about this wine style.

This is a great opportunity to get your brand in front of a fresh audience of wine drinkers, a chance to sign people up to your mailing list, build direct customer relationships and make sales during and after the event. And most importantly, it’s fun!

Less talk & Sign Me Up!

WE’RE BACK IN JAPAN!

HELLO TOKYO!

We absolutely loved our experience in Tokyo in May this year, and we couldn’t help but walk away with the feeling that we had only just scratched the surface. We couldn’t wait to return with more concepts and festivals to further engage our Japanese audience.

Rosé is a such a great all round wine, and, with consumption on the rise globally, we thought we should celebrate that.

TOKYO 2018

UDX Gallery

Although we loved Tabloid, where we ran Pinot Palooza, we thought a more central location would be better suited to this event which is why we’ve gone with the UDX.

Based on our experience with Pinot Palooza, we’ve decided to run two sessions for this event. This means we can engage with more people and also keep their attention on the day.

OCTOBER 21, 2018

11am till 3pm – 4pm till 8pm

1100 + (combined sessions)

BRISBANE – 2019

Light Space

We return to our favourite venue in Brisbane for a weekend Rosé festival. For those of you who have exhibited in Brisbane at previous events will attest, it really is an enthusiastic market. We’ll be doing a lot more in this market in 2018 as we know we have a highly motivated and dedicated audience all keen to do more.

And they sure know how to have fun

FEBRUARY 9, 2019

11am till 3pm – 4pm till 8pm

1100 + (combined sessions)

MELBOURNE – 2019

TBC

We don’t run events over the summer period in Melbourne as there is often so much on. HOWEVER, what we’re thinking here is a fun, outdoor / indoor space that can create a fun, chilled, relaxed festival vibe. We see it very much as a ‘summer’ celebration and will be fine tuning the offering to accomodate.

We’re still developing / fine tuning the concept so for the moment, this is very much a ‘registration of interest’

FEBRUARY 16, 2019 (TBC)

11am till 6pm

1500 – 2000 (TBC)

WHO JOINS US?

In short, people who love wine! Below is a little snapshot of the REVEL’s Japanese audience (from Pinot Palooza Tokyo).

Prior to Rosé REVEL, we will share with you key demographic data to better help you prepare for the day. These insights are invaluable in regards to making the most out of the event and further engaging with a new wine audience.

women

under 35

of which 62% were women

77%

of all website traffic was via a mobile device

74%

of mobile use was via an Apple device.

99%

of attendees more likely to purchase a wine brand they’ve seen at our events in retail stores.

55%

Of all tickets purchases are from a mobile device

“

I don’t think the UK has a single consumer wine event that comes close to what Bottle Shop Concepts are doing.
TIM WILDMAN MW

“

We would be lying if we said that we don’t dream of festivals like this almost daily so boy, are we excited!
URBAN LIST

“

'Imagine a wine event that’s … fun. You don’t have a pencil in your hand. You’re not racking your brain for clever things to say on brightness or salinity. You can just say, “Yum".
BROADSHEET

“

Wine Tastings Are Boring, Wine Parties Are the Future
BROADSHEET

WINE. WINE. WINE!

There is no doubt those who join us love wine. What’s even better is that they are dead keen to get to know you, get on your mailing list and buy!

And we take NO COMMISSION ON SALES.

However, our events aren’t just about on the day sales. The true value is in the relationships built post event where you follow up with those who signed up to your database, follow you on the socials and more. Brand recognition and loyalty leads long terms potential sales increasing the value of that initial email lead.

Below are some more insights into the REVEL audience of 2018 in Australia, NZ and Singapore as an example.

$2.8 million +*

Estimated total sales sold on event days in 2018.

$2350*

Average sales per winery per event

$185

Average spend per head on event day

95*

Average database sign ups per winery per city

$46 (AUD)

Average price per bottle sold

*based on the exhibitor post event feedback survey

ON THE DAY …

Our event philosophy is simple: make it engaging and focus on fun rather than facts.

Anchored in HOSPITALITY, we are not about baume/PH levels, trellising systems and winemaking process. Our attendees want you to tell them a story; the story of who you are, why you’re there, and what style your wine is. People connect to people after all. If they want more information, let them ask.

Engage with attendees in a way that they’ll remember you – don’t bamboozle people with wine making jargon or you’ll get a yellow card!

‘People want to learn about wine the same way in which they consume it; socially’ – Dan Sims

TICKETS

GENERAL ADMISSION: ¥5,000

(¥ 4,500 Early Bird)
General admission tickets allow access from 1pm till 6pm, an epic wine glass (valued at ¥3,000) and all wine tastes.

NO TOKENS!!!
We hate tokens as we believe it turns what should be an ‘interaction’ into a ‘transaction’. By eliminating tokens and including all wine tastes, it allows you to spend your time telling your story.

FOOD. BEER. CIDER.

You can’t live on rosé alone. Having great food is vital at our events and what people demand and we’ll be looking to tap into local legends to help us on the day.

And of course, we all need a cleansing ale every now and then (we’re looking at you, winemakers!) so we’ll make sure we have beer and cider on hand to refresh the palate.

ENGAGE. ENGAGE. ENGAGE!

Got an idea or a special promotion you’d like to do on the day? Then be sure to tell us so we can plug you in the lead up. We know those wineries who promote themselves in the lead up are the ones sought after on the day.

AND MORE!

MARKETING & PROMOTION

With seven years’ event experience under our belt, REVEL has been instrumental in engaging a new wine audience. Our brand awareness, combined with our forever growing database, a strong PR push and social commerce strategy, we’re positive the inaugural Rosé REVEL event will be a sell out.

Adapting to the local market is critical which is why we’ll be working with a local PR agency in Tokyo. Based on the success of Pinot Palooza earlier this year (with over 450 on the waiting list), we’re sure to get a crowd.

But as always, we want to talk about you, why you do what you do and why so your input is critical. Which is why we’ll put together a detailed Social Media Cheat Sheet which will have various images (in various size formats), suggested copy and other marketing collateral to help you further spread the vinous word. We know you’re time poor so we’re here to make it easy.

Below are some insights into our marketing reach from all our events last year.

For more information into our marketing reach, check out our 2018 END OF EVENT REPORT for Tokyo.

62,535,189

Total Marketing Reach in 2017

5,543,731

Print Media Reach

43,346,456

Digital & Social Reach

7,349,321

Facebook impressions

PEOPLE’S CHOICE VOTE!

The ‘PEOPLE’S CHOICE’ prize become a highly contested prize at our events and are a great way to further leverage your brand post event.

On the day, we ask guests to vote for their favourite producer and announce the winners towards the end of the event. So, if someone says ‘I really love your wine’, remind them to vote for you in the People’s Choice. iPads will be roaming throughout the day as well as stations at registration.

Who will be inaugural victor?

2018 EXHIBTOR FEES – 2018 出展料

We do our best to ensure your event experience is as streamlined, easy and enjoyable as possible, so all you have to do is rock up on the day and engage We understand and respect the larger investment of travel and accomodation to Singapore, so have done our best to keep fees at a minimum.

A full (online) EXHIBITOR BIBLE will follow upon registration. This will include links to registration of wines, and other compliance requirements as well key dates and shipping information.

FEES INCLUDE:

Listing of brand and wines in the booklet
Clothed trestle table (or like)
Basic Winery Signage
Spittoon, Ice Bucket, Water
Cool Room to ensure wine is served at correct temperature (where applicable)
One wine glass to taste from
Listing on the WEBSITE with reciprocal link to your website
MARKETING & PROMOTIONAL support via social media channels and multiple shout outs
SOCIAL MEDIA CHEAT SHEET (to make promoting yourself in the lead up easier)
NO COMMISSION ON SALES

¥75,000 JPY

Per Stand

PLEASE NOTE:

Japan events are run and managed by REVEL Media (A Bottle Shop Concept Company), so fees are in JPY dollars and invoiced accordingly.
Costs for Australian events will be confirmed shortly.