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Founder and Managing Director of Bottle Shop Concepts, Dan Sims, today announced the launch of a new organisation whose purpose is to change the way people around the globe engage and connect with wine and food.

The newly named company, REVEL, has major expansion plans as well as some significant new additions to the management team to help Sims realise this ambition.

Sims said “The name REVEL really sums up our philosophy of food and wine – it should be fun first, facts second, engaging and inspiring and never the tired old take on wine education and tastings. We live to create remarkable experiences that people love and learn from. Our mission is to the change the way wine (and food) is experienced and communicated on a global scale. And our first stop is Singapore”

Event juggernaut Pinot Palooza already operates in nine cities and brings world class Pinot Noir to more than 25k people in 2017 and in November this year, Singapore will be added to the event roster.
Tokyo and Hong Kong are on the agenda for Pinot Palooza in 2018 with USA quickly to follow in 2019.
“Taking Pinot Palooza (and our other brands) global has been on the agenda since day one yet to that I knew that I needed world-class leadership from a business, brand and operational perspective and the new look team provides just that,” Sims said.

Joining the board is non-executive Director Angie Bradbury whose almost two decades in business brings invaluable strategic leadership, brand marketing insight and global networks to the team.

The Management team is strengthened with Jasmin Tragas joining as General Manager who brings extensive production and team leadership experience to oversee day-to-day operations. Jade Mayhew will step into a focused role of business and partnership development. The wine team has also grown with Mike Bennie joining as a creative consultant on ‘special operations’ to further enhance the vinous offering.

When asked where the organisation will head to next Sims said “Part of Revel’s success will be to look beyond events, and be relevant to our audience and their insatiable appetite for wine and good experiences. What we’ve done with Pinot Palooza and Game of Rhones has changed the game for how wine events engage and connect with wine drinkers so now we’re looking to amplify the content, social communication, experiences and knowledge we’ve gained. Delivering this in a fun, meaningful and practical way are all redefining what wine means to our audience”.

“We are thrilled to be at the cutting edge of wine experiences, we keep pushing the boundaries and trying new things and are constantly amazed by the response of our community.”

Some recent insights suggest that Pinot Palooza is fast becoming a significant brand around Pinot Noir with Facebook research showing an affinity audience being 34,000 times more likely to engage with Pinot Palooza than any other in Australia.

“I believe the wine industry as a whole is on the cusp of a new wine media where the engaged audience is put first, so that the good wine word will spread globally, and REVEL is ready to lead the way’ says Dan.

For further information, images or interviews please contact The Cru:
Shannon Blanchard on or 0432 543 377