INTRODUCING PICØLO DRINKS FESTIVAL

We all know looks can be deceiving.
That good things come in small packages.
Well, now little is lots. Small is big. Low’s the new high.
So it’s time to say yes to no. Go heavy on light.
Sip a little. Taste a little. Try a little.
Just live a little.
Welcome to Picolo – where less is more.


Picolo Drinks Festival
is Australia’s first major low and no alcohol drinks event. We are here to shine a light on the very best of the category, where flavour is foremost and innovation and quality is second to none.

Picolo spotlights the new wave of drinks producers.  Artisans, makers, distillers, brewers, movers and makers – all working towards a common goal; to create delicious drinks that just happen to have no, or low, alcohol. 

This event is not about ‘sobriety’, it’s about offering another choice. About experiencing genuinely great times with a focus on all the good things; surprise, delight and entertain (with less booze)

We know we don’t need to tell you this but with the opening on non-alcoholic bars, retail outlets, increase of products available, the market is growing rapidly however, there is currently no major non-alcoholic event/festival.

Until now.

At REVEL, we have always believed in championing the very best products in a category, celebrating quality over quantity and we do this by creating a singularly focused festival. Pinot Palooza and MOULD – A Cheese Festival  (to name but two) have lead the way and we believe now is the time to do the same with low and no alcohol drinks.

I'M IN! SIGN ME UP!

OUR CORE AUDIENCE

REVEL’s core demographic is 60% women and 60% under 35. In the under 35 demographic, the percentage of women increases to close to 65%.

This is the key target market and area for growth in this sector. To add to that, this is also an audience that will grow with us as the rise of the category encourages  lasting change in Australia’s drinking culture. In short, we already have the target market – now let’s introduce them to you.

Our secondary audience is men in the 35 – 45yo category which is seeing greatly increased engagement with especially zero / low alcohol beer.

”Low, mid and non-alcohol now account for more than 27 per cent of our beer sales.”

Amanda SellersAsahi’s group chief financial officer

FESTIVAL HIGHLIGHTS

Picolo Drink Festival is more than just a tasting event, it’s a full festival experience and celebration of the category.

It’s also one the best customer acquisition tools around.

FESTIVAL HIGHLIGHTS WILL INCLUDE

  • Cocktail Competition with trophy and prize for best Bartender and consumer prize package for People’s Choice
  • 2 x masterclass/talks per session
  • Food – summer snacks & ice cream
  • REVEL run bar featuring the signature cocktails from the aforementioned cocktail competition 
  • Entertainment acts per session – DJ and roving band
  • Seating area with lounges, market umbrella
  • Branded merch including summer inspired hand held fans, totes, Ts and more
  • Surprise & delight – activations & games such as beerskateball, beer pong, limbo (how low can you go!) and more.

SAVE THE DATE

WHEN & WHERE:

PICØLO DRINKS FESTIVAL

W: picolodrinks.com
I: @picolodrinks

FEBRUARY, 11TH, 2023

SESSION TIMES:

12pm till 4pm & 5pm till 8pm

VENUE:

The Timber Yard
351 Plummer Street
Port Melbourne

TICKETS$35 (+bf) and includes stemless REVEL glass and all tastes

WE WANT YOU THERE

We want you with us and we want to make it as easy as possible. So, in year one there are ZERO stand fees, with a 20% commission on sales.

When creating new event brands, we know that impact comes from over delivering – from creating the very best experience from the get go. Which means, having the best selection of low and zero drink brands in the country.

YOU WILL RECEIVE:

  • Listing of your brand and products in our digital drinks list / web based app
  • Pallet bar with signage; 3 x 3 mtr space
  • Additional styling available upon request – (fees apply)
  • One REVEL glass for tasting
  • Listing on the Picolo Drink Festival website
  • Marketing & promotional support via social media channels and multiple shout outs
  • Social Media Cheat Sheet (to make promoting yourself in the lead up easier)
  • Detailed Exhibitor Bible noting all participating requirements and links for licensing, etc.
  • Digital Promotional Packages available for additional fees

SHALL WE?

SHALL WE?

Got further questions, easy. Just get in touch!

JADE MAYHEW
Senior Event Producer, Strategy and Partnerships
jade@revel.global
+61 408 009 353

DAN SIMS
Head of REVEL 

dan@revel.global
+61 411 857 901

Already PUMPED? Simply register via the link below!
REGISTER HERE!