ALL THE INFORMATION YOU NEED IS HERE!
Yes, welcome friends to the newest drinks festival that just happens to be all about lo and no alcohol.
As we like to say; low is the new high. Say yes to no. Go heavy on light and frankly, Less is More.
On this webpage is all the information you need about participating in our event. Within has all the registration links, run sheets, bump in times, floor plans and more.
We’ll be updating this page regularly as more information comes to hand so it’s a good idea to BOOKMARK THIS PAGE so you can continually refer to it.
We’re so grateful for you being with us for this inaugural event and can’t wait to celebrate in February!
SOME THINGS TO NOTE – >>>
This is for INTERNAL USE ONLY so please don’t share publicly.
Aside is a numbered, step by step guide, as to what we need from you to help on the day.
The sooner we get this information from you the better, as then we can all focus on delivering an awesome event experience for all!
WHAT'S BELOW - >>>
- REVEL Contact deets
- Event Dates, Details & Locations
- Floor Plans
- Licensing & Compliance
- Drinks Registration, Stock Quantities & Logistics
- Sales on the Day
- Event Set Up, Run Sheet & Other Requirements
- People’s Choice
- Marketing & Promotion (SOCIAL MEDIA CHEAT SHEET) – COMING SOON!
- And Finally… The Fine Print
Senior Event Producer, Strategy and Partnerships:
Jade Mayhew // +61 408 009 353
David McLean // +61 411 116 106
Head of REVEL
Dan Sims // + 61 411 857 901
EVENT DATES, DETAILS & LOCATION
PICØLO DRINKS FESTIVAL
FEBRUARY, 11th, 2023
12pm till 4pm & 5pm till 8pm
The Timber Yard
351 Plummer Street
TICKETS: $35 (+bf) and includes stemless REVEL glass and all tastes
This is to the right of the main door and is for unloading and loading only.
No cars / trucks can be parked in the laneway during the event.
We will work with you to coordinate a time for bump in taking into account your requirements.
There is limited street parking in the area.
The Lay of the Land
We will provide you with a full floor plan within the month of the event.
The Timber Yard, is an incredible, custom built venue with many spaces both outside, inside and outside undercover.
We’ve already run a number of events in this space and will be tapping into that experience with this event to maximise everyone’s presence.
One thing we’ll be looking to avoid is grouping the drinks categories together such as all the beer, wine, spirits etc etc. It is our experience (especially with our MOULD Cheese Festival) that having the beer next to spirits next to wine actually increases engagement and discovery with guests more likely to engage with more brands as a result.
Aside is a ‘shell’ floor plan to give you an idea of the venue layout. You can also view it virtually HERE
You can also view our floor plan for our Pinot Palooza event held there in 2022, HERE and Mould – A Cheese Festival HERE
LICENCING AND COMPLIANCE
YEP. Our favourite section (not).
However, seeing this is a lo / no alcohol event, it is a quantum leap easier on all sides.
There is no need to apply for a temporary liquor licence (if you are lo alc) as we will be using the Timber Yards.
To add to that, as all sales are going through our Square account, and we are technically the vendor, there is no requirement to register via streetrader either. Phew!
Yes, RSAs are a requirement if your product is low in alcohol. We will need these submitted two weeks prior to the event.
If you are serving alcohol, ALL staff MUST have a valid Responsible Service of Alcohol Certificate to pour wines. To make it easier, we have a step by step guide to get national accreditation.
Follow THIS LINK to get your national RSA
You MUST have the correct RSA certificate for the state you are pouring in.
- All ‘National RSA’ Certificate’s submitted
- SYDNEY: All ‘NSW RSA’ Certificates submitted
- MELBOURNE: All ‘VIC RSA’ Certificates submitted, or bridging ‘National RSA’ Certificates.If you hold a Nationally Accredited RSA, that is now valid for single use events in Victoria. Common sense has prevailed!
Once you have all RSA’s for ALL staff pouring at the event, submit them via the link below.
SUBMIT all RSA certifications for all staff 2 weeks prior to events.
For any questions about RSA’s or late additions, email Dave.
DRINKS REGISTRATION, STOCK QUANTITIES & LOGISTICS
This is key for not only do we use this information to add into our online tasting list, but use it for setting up the square terminal for you and more.
If you have multiple products (more than 5), please simply attach an excel sheet via the link below
REGISTER YOUR DRINKS HERE!
DEADLINE: Jan 23rd
Please adhere to the deadlines as we need your wines registered early to upload into the square system and use this for printing deadlines.
TASTING SAMPLE & SALE STOCK
We’re not huge fans of tokens as we believe it not only takes away from the customer experience, it limits them in the amount of experiences they have access to. So all ‘tastes’ are included in the ticket price.
However, please note, this is primarily a ‘tasting’, not a ‘drinking’ so please ensure you pour a max of 15ml per person. This minimises wastage, spittoon maintenance and, most importantly more sales by the glass, can or cocktail.
So, we recommend using slow pourers…!
Understanding what volume of tasting stock to bring is always a challenge. For wine, we would usually recommend up to 12 bottles per wine at 15ml per tasting. For other types of products, it is difficult to gauge but we’ll have more info on this post event!
Sale stock is in addition to the above estimates, and at your discretion.
Please note that any leftover stock needs to be taken with you on event day. If you need assistance here, please let us know as we may be able to consolidate this stock to our warehouse. Fees may apply and this service must be booked prior to the event as space will be reserved in the truck.
WINE SLOW POURERS – A MUST!
We would also like to encourage you to purchase SLOW POURERS (since it is a tasting, not a drinking – ahem)
Below are the links to purchase them online (do note, they take a few of days, sometimes a week to arrive).
We understand the logistics around getting your product and stock to the event can be quite challenging, and we try to support you and your deliveries as much as possible.
For this years event, and with access to venues late on Friday evening, please arrange for deliveries to be made direct to the venue on either Friday evening after 9.30pm or between 8am – 10am on the Saturday of the event. We will be on site to accept delivery from those times and will allocate a staff member to check stock off and place behind your stand.
DO NOT SHIP prior to the event dates as it risks stock being returned.
If you are facing challenges in getting stock to site within the window, please talk to us and we will look to consolidate it at our warehouse in Dandenong however please note, fees may apply.
SALES ON THE DAY
We strongly encourage take away sales on the day as we very much see this as a market place for lo and zero alc drinks. If you are looking to do sales on the day, please ensure you have bags to put customers products in.
The average spend per person at both our MOULD and Pinot Palooza events last year was between $105-$115 per person. For Pinot Palooza (the closest ‘drinks’ festival equivalent), at least 75-80% of their spend was on wine / drinks. We anticipate this being similar at PICOLO.
As stated in the EVENT PROSPECTUS, there are ZERO stand fees for this event instead, we do a 20% commission on sales which includes credit card service fees.
We’re use the awesome Square Terminals for all REVEL events for it not only makes it a streamlined attendee experience, but it allows us all to gain a better understanding of what is happening on event days.
This, in turn, helps us better prepare you for any and all future events with us as we put together a details post event report, breaking down sales per category, identify trends etc which we will of course share with you.
As there is exhibitor fee for this event, we implement a commission on sales model only.
This is 20% and includes the 1.9% credit card processing fee which is a charge made by Square
All funds are transferred to your nominated account the Wednesday following the event as a Recipient Created Tax Invoice (RCTI). You will also receive remittance as well as all sales reports (Summary noting commissions, item summary and sales per session).
What we need to do is:
1. REGISTER YOUR DRINKS LIST WELL AHEAD OF THE EVENT
On event day, we will provide you with a SQUARE TERMINAL that will have all your drinks pre loaded and ready to go. You can then set up ‘fast keys’ to make service faster.
2. REGISTER YOUR BANK DETAILS
Obviously this is pretty important and why this is part of your general registration for the event.
NOTE: We have used this system to great success at our MOULD & Pinot Palooza events. The system just works and the insights and reports are incredible.
EVENT SET UP, RUN SHEET & OTHER REQUIREMENTS
For this event, we will supply you with 2 x Pallet Bar (1.0m H x 2.4m W x 0.6m D) as well as basic signage on the pole next to it. .
We also have stemless wine glasses for you on the day.
You need to bring with you all other equipment and branding you need, such as collateral, order forms, banners etc. Any branding needs to be freestanding (like pull up banners) rather than being affixed to venue walls.
If you require additional styling, please talk to us as we can get you in contact with our local stylists and hire companies to assist.
The REVEL team will be on site bumping in the event from 9.30pm on the Friday (Feb 10th). If you are wanting to make a larger impact on your stand, outside of the standard set up, please email us directly to discuss so we can get you in on that evening. However, as a general rule, stands will be set up by 10am Feb 11th so you are free to arrive after then.
All stock and/or additional styling must be bumped out the night of the final session and removed from the venue. Some exceptions are permitted but must be organised two weeks before the event and approved by the event team. This is venue specific and will be noted below when confirmed.
Simply put, the more staff you have, the more people you see and the more sales opportunities you have. We’re not just saying this, we have the sales data to back it up from not just previous events but our cheese festival MOULD. There is no need to pre-register staff. Please just tell them to mention it at the entrance and, ideally, be there well before any session starts
You will need a minimum of two people behind the stand.
If you require some extra staff on the day, our friends at Sidekicker are here to help! They have plenty of staff ranging in skills from wine knowledge to customer service and promotions. They also have all the RSA requirements covered if needed!
We use this service for all our events and can’t recommend it enough.
Below is a basic run sheet for event day.
Please note the time of the briefing THIS IS COMPULSORY so please do not be late.
Before session 2, please ensure you are ready to go at least 10 minutes prior to doors opening so we can update you on any finer details etc.
Please ensure you are fully set up before doors open. It isn’t a good look if you’re not and you’ll go into the naughty book. We’re serious!
7am: Team REVEL Arrive
9am: Producers arrive
11.30am: Producer Briefing (COMPULSORY!)
12pm: DOORS OPEN (Session One)
1pm: Drinks Chat #1 : Spirits
2pm: Cocktail Competition Round #1 (Par, Bad Frankie, Her)
3pm: Drinks Chat #2 : Wine
3.45pm: Final tastes
4pm: Session Closes
4.50pm: Quick checking / briefing
5pm: Final Session begins
5.30pm: Cocktail Competition Round #2 (Pearl Diver, Dessous, Black Pearl)
6pm: Drinks Chat #3 : Beer
7pm: Drinks Chat #4 : Drinks
7.30pm: Cocktail Competition Winners Announced
8.45pm: Final tastes
9pm: EVENT ENDS
PEOPLE's CHOICE, MARKETING & COMMS
Getting feedback directly from attendees as to their favourites on the day is critical.
In previous years, we’ve asked attendees to vote for their favourite wine on the day via roaming iPads but from 2022, we have gone fully digital with our own web based app.
Guests can not only ‘star’ their favourite producers, but ‘like’ each of the drinks they preferred as well as email themselves their ‘hit list’ afterwards.
This will be key especially for the People’s Choice Component of the Cocktail Competition as we want everyone there on the day to vote for their favourite?
But how will they get the app on their phone?
Easy. It will be via a QR on the back of the lanyard we give them at entry.
As an example, please see the Pinot Palooza Wine Rater App.
MARKETING & PROMOTION
We love social and digital; it’s where we live. We know you do too. Plus, we also know that those who talk about their involvement in the lead-up are more sought after on the day, get more votes in the People’s Choice and are generally better in bed (ahem).
As this is a new event brand, we will really need your help in spreading the good word.
We go LIVE on the sales campaign on Thursday November 17th and ask that you join us in spread the good word to your audience, especially on the socials together on that day.
A united front send a strong and clear message of intent and at the end of the day, a rising tide raises all ships and that!
We also know how time poor everyone is we’ll be putting together a social media cheat sheet that will include all the important links, images, suggested copy for instagram, facebook, twitter and your e-newsletter and more.
All you need to do is follow the link below (link live shortly!)
AND FINALLY ...
When it comes to all things drinks, we’re about fun first and facts second. We believe people want to learn about drinks the same way in which they consume it; socially.
So on the day, have a heck of a lot of fun. Be present. We know events can be hectic in the lead up but when that curtain goes up, let’s give them a good show. They’re joining us cos they’re pumped to learn more, engage with you and build a direct connection to your brand.
And frankly, they don’t care if you’re and busy in the lead up to the event! 😂
What people want to know is…
- Who you are
- Why you’re there
- Why you love what you do
- What is special about your place / drink… Tell them a story.
Because people connect to people, not stainless steel tanks or equipment.
We know they want to get to know you more.
SEE YOU ALL ON THE FIELD!
And if you have any questions at all, please contact us and we’ll get right back to you!
THE FINE PRINT
Or the not-so-fine – it’s big, bold, easy to read…
By registering to exhibit with us, you’re agreeing to these terms. It’s the stuff we promise, and the stuff we need you to promise, in how we work together and represent each other and the event.
Have a read HERE.