WHO IS REVEL?

Every year, we learn more and more about our audience; their likes, preferences, trends and more. But one thing is always clear. They love to interact, engage and spend their hard earned dollars directly with the producers themselves.

Despite the often ‘doom and gloom’ narrative of the media, REVEL events saw an 20-25% increase on spend per person in 2023 with record breaking attendance figures in all cities for both MOULD and Pinot Palooza.
We also spread the good wine and cheese word by engaging with the media, across all platforms, with a whopping 40 million accumulative reach including 11 prime time televisions spots with syndications nationally.

When added to our own social media reach, E-newsletters and performance marketing strategy, we know how to excite and delight our audience.

ABC - Mould 2023

Channel 7 - Mould 2023

Channel 9 - Mould 2023

Spreading the good word is critical to any festivals success. From the minute we launch, to the lead up communications, producer and partner profiles, EDMs, social media posts it all builds up to the excitement and anticipation of festival days.

We know the more we talk about brands in the lead up, they’r more sought after on the day with increased stand visitation, engagement and (perhaps critically) wine sales. This was no better proven with the TASMANIA activation at Pinot Palooza in 2022 which saw close to 40% of all sales on event days on Tasmanian products.

Speaking of event days, the message is further spread with us enjoying multiple primetime TV slots across all channels which boosted not only awareness, but a driver for last minute ticket sales.
This is all due to our communications partners and performance marketing team working in collaboration with our comms strategy to deliver the results we see below.

OUR CHANNELS

INSTAGRAM: 13k followers

INSTAGRAM: 12.4k followers

OUR DATABASE

45k Active
45% open rates

There is no denying the REVEL audience is an engaged one who is dead set keen to meet and greet the makers, growers, farmers and families that just happen to make the best darn Australian cheese and wine in the country.

For over a decade of events, we consistently attract a predominantly younger audience, women led, who are seeking experiences to share.
They’re highly engaged, curious and a purchase motivated audience keen to get to know the best makers going around.
They’re technically savvy, highly social and are looking for a more engaging and unique type of experience.
They travel, are interested in exploring their own backyard (and beyond) and love to talk about it amongst their friends.

Word of mouth is a critical form of communication about our festivals and when partnered with our own database and social channels, potent.
Like everyone, their lives are busy, stressful and challenging so they’re looking for experiences outside of their world. And will spend their money on it.
In short, it’s the audience we’ve always wanted.

We are as much a media company as a festival business for we bring full circle the digital promotion, audience engagement and in person activations.

From pre-sales, to launch, to the promotion in the lead up, to on day activations, to post event follow up and then onto the next event campaign. It’s an ever growing cycle of engagement and communication.
We know the more we talk about a brand in the lead up to the event, the more sought after they are at the event.
We offer a multitude of partner and brand opportunities from exclusive pre-sale access, to visual merchandise, stand activations, POS and products put directly into the hands of attendees for them to both use and take home on festival days.

From presenting partner, to masterclass sponsor, and or a brand activation, we tailor our agreements to your brands specific need and or purpose.
With a multitude of touch points, we want to work with you to find the best way to maximize your impact.

Scroll below to see just some examples of how you can activate.

PRESENTING PARTNER

You will be a presenting partner of the festival with logo aligned with ours on all marketing and promotional collateral, tickets, signage and more.

MAKE AN IMPACT

We offer a range of sized stands and activaiton spaces for our festival floor. Depending on the city, we can scale this up or down and or to your requirements. Whether you bump this in yourself, or use our styling partners, we can develop something that will POP all to your budget.

COOLER BAGS

Get your logo in the hands of every MOULD & MOULD x PINOT PALOOZA attendee. All 17,500 of them.
Prices range from $1.50 - $2 a unit

TOTE BAGS

PINOT PALOOZA totes have been instrumental in increasing on day wine sales and are given to every attendee.
Let's get your logo on these and collaborate on highly engaging designs.
15,000 units from $3.50 a unit

POS

Get your Point of Sale at every transaction point. Sales are made at every stall and range from 50 to 90 terminals per event.

PEOPLE'S CHOICE

We ask attendees to vote for their favourite cheese and or wine on events days. You can have your logo on the app, and or offer a prize per event per city and or an overall 'grand prize brought to you by *insert your brand here*

The dates are ready set for the 2024 REVEL event season seeing us visit virtually all major capital cities.
Our national Tour enables us to engage with a much wider and broader audience and often, twice in a year.

Key to this are the launch dates which enables us to activate our audience (or yours) via exclusive pre-sale, discounts, access and more.

FESTIVAL LAUNCH DATE:

FEBRUARY 29th

FESTIVAL LAUNCH DATE:

JULY 2024