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WELCOME TO YOUR EXHIBITOR BIBLE

ALL THE INFORMATION YOU NEED IS HERE!

We’re on track for the biggest year EVER and we mean it! This year hitting the road and visiting

BRISBANE, SYDNEY, MELBOURNE and taking MOULD x PINOT PALOOZA to PERTH!

Below you’ll find further event details for the 2024 event campaign with not only audience demographics but sales data and more.

Not only that, but how we engage with our audience and our plans to truly enhance the experience.

On this webpage is all the information you need about participating in our event. Within has all the registration links, run sheets, bump in times, floor plans and more.

We’ll be updating this page regularly as more information comes to hand so it’s a good idea to BOOKMARK THIS PAGE so you can continually refer to it.

SOME THINGS TO NOTE – >>>

This is for INTERNAL USE ONLY so please don’t share publicly.
Aside is a numbered, step by step guide, as to what we need from you to help on the day.
The sooner we get this information from you the better, as then we can all focus on delivering an awesome event experience for all!

WHAT'S BELOW - >>>

  1. REVEL Contact deets 
  2. Event Dates, Details & Locations
  3. Floor Plans
  4. Licensing & Compliance
  5. Cheese Registration, Stock Quantities & Logistics
  6. Sales on the Day
  7. Event Set Up, Run Sheet & Other Requirements
  8. People’s Choice
  9. Marketing & Promotion (SOCIAL MEDIA CHEAT SHEET) – COMING SOON!
  10. And Finally… The Fine Print

CONTACT INFORMATION

TEAM REVEL

EVENT PRODUCTION:

Jess Audas // +61 450 155 377
jess@revel.global

EVENT COORDINATOR:
AKA CHEESE FAIRY GODMOTHER

Amelia Adams // +61 435 284 367
amelia@revel.global

LOGISTICS AND OPERATIONS:

Steph Patniotis // +61 402 539 382
stephanie@revel.global

Head of REVEL:

Dan Sims // + 61 411 857 901
dan@revel.global

EVENT DATES, DETAILS & LOCATION

BRISBANE

MAY 24 – 26, 2024

SESSION TIMES:

FRI: 5pm till 9pm
SAT: 11am till 3pm & 4
pm till 8pm
SUN: 11am till 3pm

700 pax per session (2800 total)

VENUE:

John Reid Pavilion
RNA SHOWGROUNDS
Bowen Hills

TICKETS: $49 (+bf) and includes stemless REVEL glass, complimentary cooler bag and all tastes

PARKING:

There is limited street parking in the area.

ACCOMODATION RECOMMENDATIONS

Alpha Mosaic: We stay here every year. It’s above Happy BoySnack Man and Kid Curry. They’re offering a discount rates of $209 for Deluxe rooms and $259 for Executive Suites per night.

To book simple email fom.mos@alphahotels.com.au (or call on 07 3332 8888) mentioning MOULD // REVEL or book via their website and use codes: Revel.Global Deluxe or Revel.Global Executive

MELBOURNE

JUNE 28 – 29, 2024

SESSION TIMES:

FRI: 5pm till 9pm
SAT: 11am till 3pm & 4
pm till 8pm

2000 pax per session (6000 total)

VENUE:

Royal Exhibition Building
9 Nicholson St
Carlton

TICKETS: $49 (+bf) and includes stemless REVEL glass, complimentary cooler bag and all tastes

PARKING:

There is limited street parking in the area however, Melbourne Museums provide convenient underground paid parking.

ACCOMODATION RECOMMENDATIONS

Our friends at ZAGAME’S HOUSE are offering a 15% discount on the room rate when you book directly or via their website. Use code HEYYOU when booking.
Located in Carlton, barely a five minute walk from the venue, this is an awesome hotel and somewhere the team has stayed previously (and a favourite of Dan’s In-Laws!).

SYDNEY

JULY 26 – 28, 2024

SESSION TIMES:

FRI: 5pm till 9pm
SAT: 11am till 3pm & 4
pm till 8pm
SUN: 11am till 3pm 

1000 pax per session (4000 total)

VENUE:

Carriageworks Bays 22-24
245 Wilson St
Eveleigh NSW 2015

TICKETS: $49 (+bf) and includes stemless REVEL glass, complimentary cooler bag and all tastes

PARKING:

There is limited street parking in the area.

ACCOMODATION RECOMMENDATIONS

There are so many to choose from in Sydney but we normally stay in either AirBNBs or the Urban Newtown

MOULD X Pinot Palooza

PERTH

MOULD X Pinot Palooza
AUG 9 – 11, 2024

SESSION TIMES:

FRI: 5pm till 9pm
SAT: 11am till 3pm & 4
pm till 8pm
SUN: 11am till 3pm

700 pax per session (2800 total)

VENUE:

Centenary Pavilion
Claremont Showgrounds
1 Graylands Rd Claremont WA 6010

TICKETS: $49 (+bf) and includes stemless REVEL glass, complimentary cooler bag and all tastes

PARKING:

Parking onsite is charged at $15 per car, per day. Enter via Gate 8 and inform them you’re there for our event. They will direct you to the Centenary Pavilion.

ACCOMODATION RECOMMENDATIONS

Tribe Perth: This was a great discovery by us a few years back for Pinot Palooza. Small rooms, yes, but well appointed and comfortable plus, cheap!. They are offering us a rate of $150 per night (room only) so simply email eva.rohtla@tribehotels.com.au to book mentioning you’re there for MOULD x PINOT PALOOZA

And yes, we’ll also be booking a PARTY BUS to transport you to and from the hotel for each session!

FLOOR PLANS

THE LAY OF THE LAND

Here is where you’ll find floor plans for each of the cities we’re exhibiting. Below are examples from previous years events to give you an idea.

As for the layout, it is our experience that having producers in different categories next to each other actually increases engagement and discovery with guests more likely to engage with more brands as a result.
So cheese next to drinks next to accompaniments next to eats and more.

BRISBANE : JOHN REID PAVILION

LOADING BAY:

The main entrance is the main loading area. Please note this is a small space so you will need to unload then find a park before setting up your stall. For larger cars/trucks that need more time to unload please get in touch and we will scheduled a time for you to enter the building.
We will work with you to coordinate a time for bump in taking into account your requirements. High Vis Jackets are required for all bump in activities/deliveries.

MELBOURNE: ROYAL EXHIBITION BUILDING

We return to our spiritual home, the Royal Exhibition Buildings. After coming home for Pinot palooza last year, we will be taking the entire ground floor for Mould (just epic!).
We have booked the entire space and will spread out accordingly.

LOADING BAY:

This is very strict for REB. Set times will be allowed for producers to make deliveries into the drop off zone and this will be communicated closer to the event. Vehicles will be allowed to pull up to the front of the building, offload and then your vehicle needs to be removed straight away. No vehicles are permitted to park onsite at REB.
Larger vehicles and trucks will be coordinated with Jess/Steph.
We will work with you to coordinate a time for bump in taking into account your requirements. High Vis Jackets are required for all bump in activities/deliveries. Please BYO. 

*FLOOR PLAN TO COME*

SYDNEY: CARRIAGEWORKS

Carriageworks is indeed our home here in Sydney. It’s a massive space that fills up quick.
Note, there are markets on opposite on the Saturday so do take plan for additional time when arriving

LOADING BAY:

Enter via Carriageworks Way and loading back is at the back of the building at the end of the car park. There is a ramp with a roller door. You will be able to drive vehicles into the venue for unloading and loading however no cars or trucks are to be parked inside the venue while the event is on.

We will work with your to coordinate a time for bump in taking into account your requirements. High Vis Jackets are required for all bump in activities/deliveries.

For the full map please see this link

PERTH: CENTENARY PAVILION

The Centenary Pavilion is a wonderful space with a rather EPIC entrance. Whilst out of PERTH central, there is a train line very close to the space making public transport a great option.

LOADING BAY:

Enter via gate 8 of Claremont Showgrounds and follow the signs to Centenary Pavilion. Vehicles will be able to unload outside of the Pavilion, and parking onsite is $15 per car per day.

We will work with your to coordinate a time for bump in taking into account your requirements. High Vis Jackets are required for all bump in activities/deliveries.

LICENCING AND COMPLIANCE

YEP. Our favourite section (not).

Every city we exhibit in has different regulations surrounding food, tasting, consumption and sales at events.
We get this is often complicated and time onerous but below is a snapshot of what is required to be part of each event in each city.
We work as hard as we can to make things as streamlined as possible – including pre-filled forms – so below is a breakdown of requirements.
Please ensure these forms are attached to your product registration and or email us if you have any questions or queries.

BRISBANE

Market Food Stall Permit
You will need to submit a Market Food Stall Permit with the Brisbane City Council. Which you can do so HERE. One-off licence usually cost around $328.90. Please note for this event anyone handling foods samples will fall under the “High Risk” Category.

You’ll find the layout of the your stall HERE which you may need for the application.

Information on Temporary Food Premises from Brisbane City Council can be found HERE

If you have any other questions or assistance with the application please get in touch with Jess.

RNA INDUCTION
We need you to please complete this very quick RNA induction course.
It will take barely 10 mins and is very simple but the venue requires EVERYONE to do it.

To support safe work practices at the RNA, all event organisers and associated crew members are required to complete the RNA Events Induction via our online learning management system (LMS).

Please follow the link and instructions below to complete the 2024 RNA Events General Safety Induction:

  1. Click this link to go to the Brisbane Showgrounds Induction System
  2. Login if you have an existing account or create a new account if you’re a new user
  3. When completing your profile, enter your business name where prompted
  4. **New Users** follow the prompts and check your emails for a registration confirmation – click the link to confirm your account.
  5. You will be automatically enrolled into the 2024 RNA Events Induction.  Simply complete the course on your dashboard and the system will report your completion to the RNA.
  6. Download your completion certificate and upload to the product registration link, any queries email jess@revel.global

MELBOURNE

FOODTRADER/ STATEMENT OF TRADE
All food and cheese vendors are required to register with foodtrader and upload  a copy of your Statement of Trade to the product registration link! any queries email amelia@revel.global 

FoodTrader user guide can be found here

Information on Temporary Food Premises Guidelines from City of Melbourne can be found HERE

RSAs
If you are selling any alcohol then you will need to submit RSA’s for anyone that is pouring at your stand, this is required 4 weeks prior to the event.

REB INDUCTION 
REB venue inductions are required for all event contractors and exhibitors/producers. Please complete this induction and send to your relevant staff. Please note inductions are valid for 12 months from last completion, if you have completed this from Pinot Palooza just let us know.

FOOD/COOKING VENDORS
Cooking Vehicles and Vans
: all food trucks that are using hot oil for cooking need a drop sheet underneath them to prevent any leakage. For other vehicles (i.e. serving drinks) we would expect a standard drip tray. In addition to this we require the dimensions and weight loading of all vehicles positioned inside the venue during operational hours. vehicles utilised during bump in/bump out for deliveries do not need to be included.

Marquees Cooking For producers utilising any type of cooking equipment that producers a steam  or vapour (i.e. hot plates, steamers, grills, sandwich press, fryer) with the exception of coffee machines, a flame-retardant marquee is required. Marquees are only required to have roofing, unless they are up against a wall, in which case they will also need a back wall. Side walls are not required. So if you are grilling cheese or salumi this applies to you.

A full list of of cooking equipment each vendor is supplying onsite is required.

SYDNEY

All the food licensing is covered under our Liquor Licence so there is no permits for you to get.

If you are selling any alcohol then you will need to submit RSA’s for anyone that is pouring at your stand, this is required 4 weeks prior to the event.

MOULD X Pinot Palooza

PERTH

All food and cheese vendors are required to complete the Claremont Showground Food Notification Form (link below) and upload the completed copy to Airtable when you register your products by no later than Monday June 24th

If you are selling any alcohol then you will need to submit RSA’s for anyone that is pouring at your stand.
We also require your liquor licence number which is in your product registration link.

CLAREMONT SHOWGROUND FOOD NOTIFICATION FORM

R.S.A. (Responsible Service of Alcohol)

If you are serving alcohol, ALL staff MUST have a valid Responsible Service of Alcohol Certificate to pour wines. To make it easier, we have a step by step guide to get national accreditation.

Follow THIS LINK to get your national RSA

NOTE
You MUST have the correct RSA certificate for the state you are pouring in.

  • All ‘National RSA’ Certificate’s submitted
  • SYDNEY: All ‘NSW RSA’ Certificates submitted
    • Note. Victorian and or other state RSAs are permitted for single use events, when you do not permanently reside in NSW. 
  • BRISBANE: we are ‘buying’ out the licence from the RNA Showgrounds so compliance with RSA is critical. If you are selling any alcohol then you will need to submit RSA’s with the NATIONALLY ACCREDITED symbol on it. Certificates without the symbol will not be accepted.
  • MELBOURNE: All ‘VIC RSA’ Certificates submitted, or bridging ‘National RSA’ Certificates.If you hold a Nationally Accredited RSA, that is now valid for single use events in Victoria. Common sense has prevailed!

Once you have all RSA’s for ALL staff pouring at the event, please upload HERE
If you are exhibiting in more than one state, simply submit the form once, refresh and submit the second set of RSAs for the next state. Eat, Submit, Refresh, Repeat…
Deadline is 4 weeks prior to events. 

Any queries please email amelia@revel.global

PRODUCT REGISTRATION & STOCK QUANTITIES (including CHEESE, DRINKS & ACCOMPANIMENTS)

CHEESE REGISTRATION

This info will help you sell sell sell your cheese on event day.

This is a very important one! You will note we are asking for a fair bit of information here so please take your time. The data we get from this helps us generate rich report and insights that we in turn share back with you.

As we say, take your time as once done, it will save time down the line!

If you need extra fields or have other products like Festival Packs, Eskies or Mech you want to sell please email Amelia with those details.

REGISTER YOUR CHEESE HERE!

DRINKS & ACCOMPANIMENTS REGISTRATION

For all you wonderful ‘non’ cheese producers, please follow the prompts in the registration link.

Please also be very clear which products do and don’t have GST in your uploaded menu. This saves much time in the reporting and reconciliation process.

REGISTER HERE!

DEADLINES

Brisbane: Monday 22 April
Melbourne: Monday 27th May
Sydney: Monday 24th June
Perth: Monday 24th June

Please adhere to the deadlines as we need your products registered early to upload into the square system and use this for printing deadlines. This helps eliminate last minute on the day changes which we really need to do.

SALE STOCK

This is always a ‘how long is a piece of string’ question however, we have previous years data on consumption which help guide us in the lead up. To be a little ‘curd nerdy’, we have a spread sheet which helps us estimate what volume of cheese can potentially be sold at each event and we will let you know ahead of time.

In short, our current projections are around 100kg an event (plus tasting stock) but we will confirm this a few weeks prior to allow you time to produce.

What is absolutely critical, is that you allocate your stock for each session.
We want to ensure those that have purchased tickets for Sunday get the same experience as those who came on Friday as those on Sunday don’t really care how busy you were the days prior.

For tasting stock:
– We recommend approx. 2kg per cheese per session

For selling stock:
– We recommend approx. 25-30kg per session

For more detailed insights check out the 2023 POST EVENT REPORT

For anyone new to the festival, if you are still unsure please email Dan  and he will be able to talk you through quantities.

DRINKS & ACCOMPANIMENTS

Again, we’ll give you heads up prior to the events based on sales data from previous years but we do recommend looking at the post event report for further insights and what guests have spent on each category per person.

LOGISTICS

PLEASE WATCH THIS SPACE

More information will be coming shortly.

SALES ON THE DAY

To participate in our events, all sales must go through our Square Terminals.

This enables us to get a very clear picture of what is happening on the event floor and better prepare you for future festivals.

All funds are transferred to your nominated account the Thursday following the event as a Recipient Created Tax Invoice (RCTI). You will also receive remittance in addition to your sales summary reports, item sales  summary totals as well as per session. In total about 5 reports per event.
As you can image, we’ll be processing a lot of reports and while we know you’re eager to see how you went, please be patient. We assure you, this is our priority post event day.

This will be emailed to you via accounts@revel.global so please check your junk/spam email folders for the RCTI.

On event day, we will provide you with a Square terminal, that will be logged into your location with all the products you have provided us in your registration form.

If there are any changes to your line up or menus please contact Amelia to update your product registration prior to event day.

As there are ZERO stand fees for this event instead, we charge a 20% commission on all sales.
Credit card fees are on charged to customers for our events.
W
e will provide the signage for this at the event.

SQUARE TERMINALS

We own the Square Terminals for all REVEL events for it not only makes it a streamlined attendee experience, but it allows us all to gain a better understanding of what is happening on event days.

They are easy to use, fully integrated systems where you can customise the screens to your requirements.
These terminals will already be loaded with your item list from your product registration.

What we need to do is:

1. REGISTER PRODUCTS VIA THE LINKS PROVIDE ABOVE

On event day, we will provide you with a SQUARE TERMINAL that will have all your cheese/food/drinks pre loaded and ready to go. You can then set up ‘fast keys’ to make service faster. 

2. REGISTER YOUR BANK DETAILS

Obviously this is pretty important and why this is part of your general registration for the event. There is a section at the top of your product rego forms for you to complete. If bank details change please notify us via email.

EVENT SET UP, RUN SHEET & OTHER REQUIREMENTS

EVENT SET-UP: Cheese Producers

For this event, we supply you with the following which is covered in the commissions on sales:

  • 2 x Pallet Bars (1.0m H x 2.4m W x 0.6m D)
  • SIGNAGE: basic signage on the pole next to the pallet bar, and signage at the front of the pallet bar.
  • FRIDGE: Deli fridge to be shared between 2x producers, along with cool room storage space for your stock
  • Trestle Table behind your stand, dressed with a black tablecloth
  • Sneeze Guards for our cheese/food vendors (requirement)
  • 10amp power to your site, this is to power the fridge and charging of the square terminal. If you have any other power needs this will need to be discussed with Jess
  • Tasting Bucket – Black bucket for patrons to dispose of used toothpicks and paddle pop sticks
  • Stemless Wine Glasses – for you on the day, and complimentary water
  • Access to water and washing facilities

You need to bring with you all other equipment and branding you need, such as hand-washing stations, sanitiser, paper towel, event consumables (toothpicks/paddle pop sticks etc), collateral, order forms, banners etc. Any branding needs to be freestanding (like pull up banners) rather than being affixed to venue walls.

If you require additional styling, please talk to us as we can get you in contact with our local stylists and hire companies in each state to assist.

DRINKS & ACCOMPANIMENTS

Much like the cheese producers, we supply you with the following standard build and signage. If you require additional infrastructure, please let us know.

  • 2 x Pallet Bars (1.0m H x 2.4m W x 0.6m D)
  • SIGNAGE: basic signage on the pole next to the pallet bar, and signage at the front of the pallet bar.
  • 10amp power to your site, this is to power the fridge and charging of the square terminal. If you have any other power needs this will need to be discussed with Jess
  • Stemless Wine Glasses – for you on the day, and complimentary water
  • Access to cool room space and refrigeration dependent upon your requirements. 

PLEASE NOTE HIGH VIS MUST BE WORN FOR BUMP IN AND BUMP OUT. YOU MUST BRING YOUR OWN

BUMP IN

The REVEL team will be on site bumping in the event from 9am on the Thursday prior to the event however, we can’t accept cold chain deliveries until the afternoon which allows us time to get the cool rooms and fridges down to temperature.
We will be on site from 9am on the Friday of the event though please inform us of your bump in time.
Please refer to the RUN SHEET for the time window when the space will be available for exhibitor bump in.

BUMP OUT

All stock and/or additional styling must be bumped out the night of the final session and removed from the venue. Some exceptions are permitted but must be organised two weeks before the event and approved by Jess.

STAFFING

Simply put, the more staff you have, the more people you see and the more sales opportunities you have. We’re not just saying this, we have the sales data to back it up. There is no need to pre-register staff. Please just tell them to mention it at the entrance and, ideally, be there well before any session starts

You will need a minimum of two people behind the stand.

If you require some extra staff on the day, our friends at Sidekicker are here to help! They have plenty of staff ranging in skills from wine knowledge to customer service and promotions. They also have all the RSA requirements covered if needed!
We use this service for all our events and can’t recommend it enough. You are welcome to create your own ads and be able to select the candidate. Alternatively if you would like us to do the hiring when we bulk hire for on the ground staff we can do so, if you complete this Staff Request Form. 

RUN SHEET

Below is a basic run sheet for event day.
Please note the time of the briefing THIS IS COMPULSORY so please do not be late.
Please ensure you are fully set up before doors open. It isn’t a good look if you’re not and you’ll go into the naughty book. We’re serious!

Friday – EVENING SESSION
9:00am: Accepting deliveries
1:00pm:  Food Folk Arrive
2:00pm:  Cheese Makers & Wineries arrive
4.00pm: Producer briefing (COMPULSORY – please don’t be late)
5pm:  Doors Open
8.45pm:  Final serves – cheeses/wine removed from tables
9pm:  Event ends – Re-set Room!

Saturday – DAY & EVENING SESSIONS
9:00 am:  Producers Arrive
10.30 am:  Producer Briefing (COMPULSORY – please don’t be late)
11.00 am:  Session 1 – Doors Open!
2.45 pm:  Final Serves – cheese removed from tables
3.00 pm:  DAY SESSION ENDS – Re-set Room!
4.00 pm:  Session 2 – Doors Open!
8.00 pm:  SESSION ENDS – Re-set Room!

Sunday – DAY SESSION
10:30 am: Producer Briefing (COMPULSORY – please don’t be late)
11.00 am:  Doors Open!
2.45 pm:  Final Serves – cheese/wine removed from tables
3.00 pm:  EVENT ENDS Bump Out

PEOPLE's CHOICE, MARKETING & COMMS

PEOPLE’S CHOICE

Getting feedback directly from attendees as to their favourites on the day is critical.
In previous years, we’ve asked attendees to vote for their favourite cheese on the day via roaming iPads but from 2022, we have gone fully digital with our own web based app.

Guests can not only ‘star’ their favourite producers, but ‘like’ each of the chesses they preferred as well as email themselves their ‘hit list’ afterwards.

This will be key especially for the People’s Choice Component as we want everyone there on the day to vote for their favourite!

But how will they get the app on their phone?

Easy. It will be via a QR code that will be placed at each stand (let them know to vote for you at each sale) and communicated to them prior.

As an example, please see the MOULD CHEESE RATER APP

MARKETING & PROMOTION

We love social and digital; it’s where we live. We know you do too. Plus, we also know that those who talk about their involvement in the lead-up are more sought after on the day, get more votes in the People’s Choice and are generally better in bed (ahem).

We also know how time poor everyone is we’ll be putting together a social media cheat sheet that will include all the important links, images, suggested copy for instagram, facebook, twitter and your e-newsletter and more.

All you need to do is follow the link below:

SOCIALS LINK HERE!

SOFT SEMI HARD STINK: A Webinar

For a catch up on the Festival itself, and a refresher for the veterans, below is the link to the Webinar we ran in May. If you view on Spotify, you can also view / watch the presentation.
This is a great whey (ahem) to catch up and get prepared for the festival ahead.

VIEW HERE!

AND FINALLY ...

When it comes to all things cheese, we’re about fun first and facts second. We believe people want to learn about cheese the same way in which they consume it; socially.

So on the day, have a heck of a lot of fun. Be present. We know events can be hectic in the lead up but when that curtain goes up, let’s give them a good show. They’re joining us cos they’re pumped to learn more, engage with you and build a direct connection to your brand.

And frankly, they don’t care if you’re and busy in the lead up to the event! 😂

What people want to know is…

  • Who you are
  • Why you’re there
  • Why you love what you do
  • What is special about your place / cheese… Tell them a story.
Because people connect to people!

We know they want to get to know you more.

SEE YOU ALL ON THE FIELD!

And if you have any questions at all, please contact us and we’ll get right back to you!

THE FINE PRINT

Or the not-so-fine – it’s big, bold, easy to read…

By registering to exhibit with us, you’re agreeing to these terms. It’s the stuff we promise, and the stuff we need you to promise, in how we work together and represent each other and the event.

Have a read HERE.