ALL THE INFORMATION YOU NEED IS HERE!
ALL THE INFORMATION YOU NEED IS HERE!
This year we’re hitting the road and visiting Brisbane on Saturday 27 May and Melbourne on 10 June.
Below you’ll find further event details for the 2023 event campaign with not only audience demographics but sales data and more.
Not only that, but how we engage with our audience and our plans to truly enhance the experience.
On this webpage is all the information you need about participating in our event. Within has all the registration links, run sheets, bump in times, floor plans and more.
We’ll be updating this page regularly as more information comes to hand so it’s a good idea to BOOKMARK THIS PAGE so you can continually refer to it.
SOME THINGS TO NOTE – >>>
This is for INTERNAL USE ONLY so please don’t share publicly.
Aside is a numbered, step by step guide, as to what we need from you to help on the day.
The sooner we get this information from you the better, as then we can all focus on delivering an awesome event experience for all!
WHAT'S BELOW - >>>
- REVEL Contact deets
- Event Dates, Details & Locations
- Floor Plans
- Licensing & Compliance
- Wine Registration, Stock Quantities & Logistics
- Sales on the Day
- Event Set Up, Run Sheet & Other Requirements
- People’s Choice
- Marketing & Promotion (SOCIAL MEDIA CHEAT SHEET) – COMING SOON!
- And Finally… The Fine Print
CONTACT INFORMATION
Team Barossa
Ashleigh Fox
Events and Member Services
Barossa Australia
ashleigh@Barossa.com
+61 437 493 750
EVENT PRODUCTION:
David McLean // +61 411 116 106
dave@revel.global
Jess Audas // +61 450 155 377
jess@revel.global
EVENT DATES, DETAILS & LOCATION
BRISBANE
MAY 27, 2023
SESSION TIMES:
SAT: 11am till 3pm & 4pm till 8pm
VENUE:
John Reid Pavillion
RNA SHOWGROUNDS
Bowen Hills
TICKETS: $55 (+bf) and includes stemless REVEL glass and all tastes
ACCOMODATION RECOMMENDATIONS
Alpha Mosaic: We stay here every year. It’s above Happy Boy, Snack Man and Kid Curry. Walking distance to the venue. Good and cheap.
Rydges: Literally opposite the venue!
MELBOURNE
JUNE 10, 2023
SESSION TIMES:
SAT: 11am till 5pm
VENUE:
The Timber Yard
351 Plummer Street, Port Melbourne
TICKETS: $55 (+bf) and includes stemless REVEL glass and all tastes
PARKING:
There is limited street parking in the area.
ACCOMODATION RECOMMENDATIONS
Obviously there are a HEAP of hotels to choose from in Melbourne but we can get a corporate rate for you at Shadow Play by Peppers. Its not too far from the venue and close to the CBD.
FLOOR PLANS
The Lay of the Land
We will provide you with a full floor plan prior to both events. Both the John Reid Pavillion and The Timber Yard are great spaces.
REVEL have already run a number of events at these venues and will be tapping into that experience with Barossa Be Consumed to maximise everyone’s presence.
BRISBANE : JOHN REID PAVILLION
LOADING BAY:
The main entrance is the main loading area. Please note this is a small space so you will need to unload then find a park before setting up your stall. For larger cars/trucks that need more time to unload please get in touch and we will scheduled a time for you to enter the building.
We will work with you to coordinate a time for bump in taking into account your requirements.
MELBOURNE
The Timber Yard is our new home in Melbourne. With both warehouse, outside and undercover areas, there are loads of spaces to activate and create a wonderful flow for guests.
Here is a ‘shell’ floor plan to give you an idea of the venue layout. You can also view it virtually HERE
You can also view our floor plan for our Pinot Palooza event held there in 2022, HERE and Mould – A Cheese Festival HERE
LOADING BAY:
This is to the right of the main door and is for unloading and loading only.
No cars / trucks can be parked in the laneway during the event.
We will work with you to coordinate a time for bump in taking into account your requirements.
LICENCING AND COMPLIANCE
YEP. Our favourite section (not).
Every city we exhibit in has different regulations surrounding tasting, consumption and sales at events. This is not only frustrating but time onerous. We share in your frustration and ask that you help us to ensure the process is as streamlined as possible. Below is a breakdown of requirements.
BRISBANE
ALL YOU NEED TO DO IS THE RNA INDUCTION
We need you to please complete this very quick RNA induction course.
It will take barely 10 mins and is very simple but the venue requires EVERYONE to do it.
To support safe work practices at the RNA, all event organisers and associated crew members are required to complete the RNA Events Induction via our online learning management system (LMS).
Please follow the instructions below:
We need you to please complete this very quick RNA induction course.
It will take barely 10 mins and is very simple but the venue requires EVERYONE to do it.
To support safe work practices at the RNA, all event organisers and associated crew members are required to complete the RNA Events Induction via our online learning management system (LMS).
Please follow the instructions below:
- Click here: RNA Learning Management System
- Create your account (this is a new LMS so all users must create a new account)
- Select the option “I’m organising or working at an RNA event (not Ekka)” to join the RNA Events cohort
- Open and complete the assigned induction course (approx. 10-15 minutes to complete)
- Download your completion certificate email to dave@revel.global
MELBOURNE
As all sales are going through our Square account, and we are technically the vendor, there is no requirement to register via streetrader. Phew!
If you are selling and or serving any alcohol then you will need to submit RSA’s for anyone that is pouring at your stand.
RSA
If you are serving alcohol, ALL staff MUST have a valid Responsible Service of Alcohol Certificate to pour wines. To make it easier, we have a step by step guide to get national accreditation.
Follow THIS LINK to get your national RSA
NOTE
You MUST have the correct RSA certificate for the state you are pouring in.
- All ‘National RSA’ Certificate’s submitted
- MELBOURNE: All ‘VIC RSA’ Certificates submitted, or bridging ‘National RSA’ Certificates. If you hold a Nationally Accredited RSA, that is now valid for single use events in Victoria. Common sense has prevailed!
Once you have all RSA’s for ALL staff pouring at the event, submit them via the link below.
Email all certifications for all staff 2 weeks prior to events to ashleigh@Barossa.com
For any questions about RSA’s or late additions, email Dave.
WINE REGISTRATION, STOCK QUANTITIES & LOGISTICS
DRINKS REGISTRATION
This is key for not only do we use this information to add into our online tasting list, but use it for setting up the square terminal for you and more.
REGISTER YOUR DRINKS HERE!
DEADLINE: MONDAY APRIL 17
Please adhere to the deadlines as we need your products registered early to upload into the square system and use this for printing deadlines.
SALE STOCK
We’ll be changing up the retail activation this year and allowing take home wine sales.
Revel will have a Square terminal for each exhibitor on event day (which we will set up with your chosen wines) for you to process sales through. All funds will be collected in one account and sales distributed back to you post event.
Attendees will have the ability to take home a bottle or two or buy a box to fill.
(At this stage we won’t have the ability to ship wines directly from the venues, but we will have boxes available for purchase should attendees want to buy more than a couple of bottles.
For tasting stock:
– We recommend 6 bottles depending on if you have 3 or 5 wines.
For selling stock:
– This is always a moving target. However, we recommend approx. 1 dozen per wine for each event.
LOGISTICS
We understand the logistics around getting your product and stock to the event can be quite challenging, so we will collate all tasting and sale stock here in Barossa and have this consolidated on pallets and shipped to each venue for you. Your wine will then be ready on your stand on event day.
Please note we will charge a small fee to assist in covering the cost of sending the pallets to both events. We will include this on your invoice along with your exhibitor fee.
SALES ON THE DAY
We’re working with Square again for 2023. There are changes in the way in which we are working with Square, whereby all sales throughout the event will be run through BAROSSA’s Square account.
This will make things easier for all to be able to capture all the data we need in the quickest possible time. Rest assured, all sales made on each of the days, will be paid back to you 48 hours post funds are transferred to our account.
On event day, we will provide you with a Square terminal, logins and passwords.
If there are any changes to your line up or menus please contact us to update your product registration.
SQUARE TERMINALS
We’re use the awesome Square Terminals for all REVEL events for it not only makes it a streamlined attendee experience, but it allows us all to gain a better understanding of what is happening on event days.
This, in turn, helps us better prepare you for any and all future events with us as we put together a details post event report, breaking down sales per category, identify trends etc which we will of course share with you.
All funds are transferred to your nominated account the Wednesday following the event as a Recipient Created Tax Invoice (RCTI). You will also receive remittance as well as all sales reports (Summary noting fees, item summary and sales per session).
What we need to do is:
1. REGISTER PRODUCTS VIA THE LINKS PROVIDE ABOVE
On event day, we will provide you with a SQUARE TERMINAL that will have all your drinks pre loaded and ready to go. You can then set up ‘fast keys’ to make service faster.
2. REGISTER YOUR BANK DETAILS
Obviously this is pretty important and why this is part of your general registration for the event. There should be a section on the bottom of your product rego forms for you to complete. If bank details change please notify us via email.
EVENT SET UP, RUN SHEET & OTHER REQUIREMENTS
EVENT SET-UP
For this event, we will supply you with 1 x Pallet Bar (1.0m H x 1.2m W x 0.6m D) as well as basic signage on the pole next to it. .
We also have stemless wine glasses for you on the day.
You need to bring with you all other equipment and branding you need, such as collateral, banners, order forms, wine bags for take home sales. Any branding needs to be freestanding (like pull up banners) rather than being affixed to venue walls.
If you require additional styling, please talk to us as we can get you in contact with our local stylists and hire companies to assist.
PALLET BAR
BUMP IN
The Barossa Australia and REVEL team will be on site bumping in the event on the Friday of event weekend.
Please refer to the RUN SHEET for the time window when the space will be available for exhibitor bump in.
BUMP OUT
All stock and/or additional styling must be bumped out the night of the final session and removed from the venue. Please also assist the Barossa Australia team by cleaning up your stand, including tipping out any wine left in open bottles and taking them to the recycling bins provided. (this will reduce our pack down time significantly!)
STAFFING
Simply put, the more staff you have, the more people you see and the more sales opportunities you have. We’re not just saying this, we have the sales data to back it up.
Two people are recommended behind your stand, but you should be fine with just one person.
If you require some extra staff on the day, our friends at Sidekicker are here to help! They have plenty of staff ranging in skills from wine knowledge to customer service and promotions. They also have all the RSA requirements covered if needed!
We use this service for all our events and can’t recommend it enough.
RUN SHEET
Below is a basic run sheet for event day.
Please note the time of the briefing. THIS IS COMPULSORY so please do not be late.
Please ensure you are fully set up before the briefing. It isn’t a good look if you’re not and you’ll go into the naughty book. We’re serious!
BRISBANE – Saturday May 27
7:00 am: Team Barossa Australia & REVEL Arrive
8:00 am: Catering setup
9:00 am: Exhibitors arrive
10.30 am: Producer Briefing (COMPULSORY – please don’t be late)
11.00 am: Session 1 – Doors Open!
2.45 pm: Final Serves – Wine removed from tables
3.00 pm: DAY SESSION ENDS – Re-set Room!
4.00 pm: Session 2 – Doors Open!
7:45pm: Final Serves – Wine removed from tables
8.00 pm: SESSION ENDS & pack down
MELBOURNE – Saturday June 10
7:00 am: Team Barossa Australia & REVEL Arrive
8:00 am: Catering setup
9:00 am: Exhibitors arrive
10.30 am: Producer Briefing (COMPULSORY – please don’t be late)
11.00 am: Doors Open!
4.45 pm: Final Serves – wine removed from tables
5.00 pm: SESSION ENDS & pack down
MARKETING & COMMS
MARKETING & PROMOTION
We love social and digital; it’s where we live. We know you do too. Plus, we also know that those who talk about their involvement in the lead-up are more sought after on the day.
We also know how time poor everyone is we’ll be putting together a social media cheat sheet that will include all the important links, images, suggested copy for instagram, facebook, twitter and your e-newsletter and more.
All you need to do is follow the link below (link live shortly!)
SOCIAL MEDIA CHEAT SHEET (link coming)
AND FINALLY ...
When it comes to all things wine, we’re about fun first and facts second.
We believe people want to learn about wine the same way in which they consume it; socially.
So on the day, have a heck of a lot of fun. Be present. We know events can be hectic in the lead up but when that curtain goes up, let’s give them a good show. They’re joining us cos they’re pumped to learn more, engage with you and build a direct connection to your brand.
And frankly, they don’t care if you’re and busy in the lead up to the event! 😂
What people want to know is…
- Who you are
- Why you’re there
- Why you love what you do
- What is special about your place … Tell them a story!
Because people connect to people, not stainless steel tanks or equipment.
We know they want to get to know you more.
SEE YOU ALL ON THE FIELD!
And if you have any questions at all, please contact us and we’ll get right back to you!
THE FINE PRINT
Or the not-so-fine – it’s big, bold, easy to read…
By registering to exhibit with us, you’re agreeing to these terms. It’s the stuff we promise, and the stuff we need you to promise, in how we work together and represent each other and the event.
Have a read HERE.