The inaugural BAROSSA: Be Consumed is a WRAP!
What an absolutely fantastic day. Not only did the event sell out (impressive for a first go!), but everything else – from the styling, to the wineries and the food – came together beautifully.
It warmed our hearts completely to see the Barossa community collaborate – rather than compete – on such a scale, and everyone who came left with a much stronger sense of the region.
Next year, it would be wonderful to extend the offering to include beer and cider, but overall the event was close to perfect. Well done! Bring on 2018!
MELBOURNE, July 22nd
Meat Market, North Melbourne
North Melbourne’s historic Meat Market was the perfect venue for Barossa: Be Consumed, and laying out the wineries by region made navigating the space super intuitive. The day’s entertainment – everything from the Kegel lane to the live music and the giant pile of Barossa dirt – added to the event’s awesome vibe.
As for food, the menu put together by Saskia Beer and supported with produce from Hutton Vale Farm, Steiny’s Traditional Mettwurst, and others, was truly representative of the Barossa, and helped to really recreate the Barossa in North Melbourne.
YOUR FIRED THEM UP, SO GET THEM THERE
It would be great to see a much stronger Tourism presence at the event offering travel and accomodation packages. People were pumped and sold on the region so having tourism operators there to ‘solve their travel plans’ was an opportunity missed.