As you would be aware, Barossa. Be Consumed is a one-day celebration of all the things that define Barossa. As usual we’ll showcase the best wine and food offering, enhanced this year by a selection of tourism experiences.
Continuing the success of the Barossa. Be Consumed events, after a three-year hiatus, we’re super excited to be returning to Melbourne this June and exploring Brisbane for the first time in May.
Revel reports there is significant demand for these types of events in Melbourne and particularly in Brisbane.
In more good news, take home sales at these events will be introduced for the first time. Revel’s new data indicates that to have this offer has resulted in a 35% increase in wines sales on the day. To facilitate this, wine sales will be streamlined with every exhibitor being allocated their own square terminal to process sales.
We are looking forward to your involvement as we take Barossa on the road and do what we do best: delivering great food, wine and tourism experiences.