BAROSSA: Be Consumed 2023 Event Prospectus

BAROSSA: BE CONSUMED IS BACK!

WE’RE BACK!

As you would be aware, Barossa. Be Consumed is a one-day celebration of all the things that define Barossa. As usual we’ll showcase the best wine and food offering, enhanced this year by a selection of tourism experiences.

Continuing the success of the Barossa. Be Consumed events, after a three-year hiatus, we’re super excited to be returning to Melbourne this June and exploring Brisbane for the first time in May.

Revel reports there is significant demand for these types of events in Melbourne and particularly in Brisbane.

In more good news, take home sales at these events will be introduced for the first time. Revel’s new data indicates that to have this offer has resulted in a 35% increase in wines sales on the day. To facilitate this, wine sales will be streamlined with every exhibitor being allocated their own square terminal to process sales.

We are looking forward to your involvement as we take Barossa on the road and do what we do best: delivering great food, wine and tourism experiences.

I'M IN! SIGN ME UP!

WE HAD SOME FUN TIMES, DIDN'T WE!

Need a reminder of all the fun and festivities?
Check out the galleries below from the amazing events in both MELBOURNE and SYDNEY!

OUR CORE AUDIENCE

The core demographic is 60% women and 45% under 35. In the under 35 demographic, the percentage of women increases to close to 65%.

This is the key target market and area for growth in this sector.
Barossa is too heavily reliant on +55’s and is often seen as traditional and “unfun”.
Revel have access to this target market – now let’s introduce them to you, and challenge those outdated perceptions.

FESTIVAL HIGHLIGHTS

Barossa Be Consumed is more than just a tasting event, it’s a full festival experience and celebration of the category.

It’s also one the best customer acquisition tools around.

FESTIVAL HIGHLIGHTS WILL INCLUDE

Access to a highly engaged wine audience
Dedicated social media and communications campaign
A local Barossa musician
Barossa chefs featuring Barossa produce

Sell, Sell, Sell:

We’ll be changing up the retail activation this year and allowing take home wine sales.

Revel will have a Square terminal for each exhibitor on event day (which we will set up with your chosen wines) for you to process sales through. All funds will be collected in one account and sales distributed back to you post event.

Attendees will have the ability to take home a bottle or two, or buy a box to fill and have it shipped directly from the event.

More information on this process will be provided in the coming weeks as we finalise the structure, but this is a quick summary on how we plan to manage sales on the day.

KEY DATES