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BAROSSA: BE CONSUMED IS BACK!

WE’RE BACK!

As you would be aware, Barossa. Be Consumed is a one-day celebration of all the things that define Barossa. As usual we’ll showcase the best wine and food offering, enhanced this year by a selection of tourism experiences.

Continuing the success of the Barossa. Be Consumed events, after a three-year hiatus, we’re super excited to be returning to Melbourne this June and exploring Brisbane for the first time in May.

Revel reports there is significant demand for these types of events in Melbourne and particularly in Brisbane.

In more good news, take home sales at these events will be introduced for the first time. Revel’s new data indicates that to have this offer has resulted in a 35% increase in wines sales on the day. To facilitate this, wine sales will be streamlined with every exhibitor being allocated their own square terminal to process sales.

We are looking forward to your involvement as we take Barossa on the road and do what we do best: delivering great food, wine and tourism experiences.

I'M IN! SIGN ME UP!

WE HAD SOME FUN TIMES, DIDN'T WE!

Need a reminder of all the fun and festivities?
Check out the galleries below from the amazing events in both MELBOURNE and SYDNEY!

OUR CORE AUDIENCE

The core demographic is 60% women and 45% under 35. In the under 35 demographic, the percentage of women increases to close to 65%.

This is the key target market and area for growth in this sector.
Barossa is too heavily reliant on +55’s and is often seen as traditional and “unfun”.
Revel have access to this target market – now let’s introduce them to you, and challenge those outdated perceptions.

FESTIVAL HIGHLIGHTS

Barossa Be Consumed is more than just a tasting event, it’s a full festival experience and celebration of the category.

It’s also one the best customer acquisition tools around.

FESTIVAL HIGHLIGHTS WILL INCLUDE

  • Access to a highly engaged wine audience
  • Dedicated social media and communications campaign
  • A local Barossa musician
  • Barossa chefs featuring Barossa produce
Sell, Sell, Sell:

We’ll be changing up the retail activation this year and allowing take home wine sales.

Revel will have a Square terminal for each exhibitor on event day (which we will set up with your chosen wines) for you to process sales through. All funds will be collected in one account and sales distributed back to you post event.

Attendees will have the ability to take home a bottle or two, or buy a box to fill and have it shipped directly from the event.

More information on this process will be provided in the coming weeks as we finalise the structure, but this is a quick summary on how we plan to manage sales on the day.

KEY DATES

BAROSSA: BE CONSUMED

W:
I: @barossawines
Website: barossa.com
Facebook: BarossaWines

Brisbane:

Saturday 27 May
John Reid Pavilion, Brisbane Show Grounds
600 Gregory Terrace, Bowen Hills, Brisbane
Session 1: 11am – 3pm
Session 2: 4pm – 8pm

Melbourne:

Saturday 10 June
The Timber Yard
351 Plummer Street, Port Melbourne
11am – 5pm

Exhibitor registrations due by: Friday 3 March
Event launch: Monday 27 March

WE WANT YOU THERE

Exhibitor fees

$895 plus GST per event
We want you with us and we want to make it as easy as possible so when you arrive, it’s set up and ready to go.


What we provide:

  • Listing of your brand and products in our digital communications
  • Pallet bar/table with signage; including spittoon, ice buckets and ice (if required)
  • Additional styling available upon request – (fees apply)
  • One glass for tasting
  • Listing on the Barossa.com
  • Marketing & promotional support via social media channels and multiple shout outs
  • Social Media Cheat Sheet (to make promoting yourself in the lead up easier)
  • Detailed Exhibitor Bible noting all participating requirements and links for licensing, etc.
Each exhibitor can showcase a maximum of five Barossa wines on event day.
Wines do not have to be submitted on exhibitor registration, but we will request this information in the coming weeks. Please start considering what you might like to showcase!

SHALL WE?

SHALL WE?

Got further questions, easy. Just get in touch!

Ashleigh Fox
Events and Member Services
Barossa Australia
ashleigh@Barossa.com
+61 437 493 750

Already PUMPED? Simply register via the link below!
REGISTER HERE!